Reviews are a key metric for your Amazon sales, rankings and success. That’s why getting more reviews is a top priority for many sellers.
Despite all of the hype about black-hat tactics, there are actually a number of legitimate ways to get more reviews without breaking Amazon’s rules. Today we’ll take a look at the best ones, and show you how to use them to get more 5-star ratings on your products.
1. Send a personalized follow-up email
One of the most effective ways to get more reviews on amazon is to send a personalized follow-up email. The generic templated email that Amazon sends is often ignored, but if you can personalize it with the customer’s name and product details, you can increase the number of review responses.
You can also include a link to the product review page in your follow-up email. This will help people find the review quickly and easily, which will increase your conversion rates.
Using an automated tool to create and send these emails can save you a lot of time. The tool will automatically create the content of the review request email for you, so it is always compliant with Amazon guidelines.
Another way to get more Amazon product reviews is to offer a free ‘gift’ in exchange for a review. This can be a discount, a new product, or some other incentive.
However, it is important to make sure that you do not violate Amazon’s strict guidelines. Misleading customers in your review requests can result in negative feedback, loss of current reviews, suppression of a product listing, and even banishment from Amazon for life.
A key part of getting more Amazon product reviews is to build relationships with your customers. This can be done by sending them a customized email, or by using an online chat software such as ManyChat.
This approach will encourage more reviews because it helps to build trust with potential customers. It is a good idea to follow up with all customers after a purchase, so they can see that you care about their experience. This is also a great opportunity to get a fresh perspective on your products and marketing strategy.
2. Offer a free ‘gift’ in exchange for a review
It’s no secret that Amazon’s community guidelines for reviews say that you can’t pay customers to write a review. However, there are exceptions for new products and a special program called Amazon Vine. This program gives you the opportunity to send a free gift card to a top Amazon reviewer in exchange for a review on the product.
This is a great idea for new products, especially ones that haven’t been on the market for too long. It’s a little risky, but the rewards are high.
There are a number of companies that will send you a box of free products in return for a review. They include Daily Goodie Box, BzzAgent and Influenster. All of these services have different rules and requirements, so be sure to check the terms before agreeing to any offer.
Many of these sites are geared towards college students, so this could be a great way to get your products reviewed by people who are on a budget. The key is to be honest and make it clear that you are not paying for the product or receiving any sort of discount.
The main problem with this scheme is that it’s pretty easy for Amazon to detect. They have sophisticated systems that can detect any connection between accounts, even if you have tried to keep them separate.
This also means that a family member or employee who has been asking you to review their products could be in breach of Amazon’s guidelines, as well as the FTC’s endorsement rules.
The only way to avoid getting into trouble is to stay on the right side of the rules. If you find yourself in this situation, it’s best to take a step back and think about your strategy.
3. Offer a discount to customers who leave a review
The number of reviews you receive is a key indicator of how successful your business is. You should encourage customers to write a review as soon as possible after purchasing your product. This is especially important if you have a poor track record of customer feedback, as it will help you improve your business.
The best way to encourage customers to leave a review is by offering them a discount in exchange for their feedback. This will increase the number of reviews you receive and make your business more appealing to potential customers.
This tactic has become increasingly common and is a great way to boost your business’s online reputation. However, it should be used sparingly and with care.
If you offer a discount in exchange for a review, be sure to explain how it works and provide your customer with a link to use the code. Also, ensure that the coupon is valid for a certain amount of time.
Another approach is to share a gift card or other reward with the customer in exchange for their review. This will allow them to spend more money with you in the future, which can help build loyalty and trust with your business.
The problem with this method is that it can lead to a skewed opinion of your product by customers who are offered an incentive. For example, if you are a tire retailer and a customer writes a review of 5.0 on your website that says ‘I love your tires!’, that will look very suspicious.
The same is true of other types of incentives, including discounts. The main reason for this is that shoppers can become tempted to write fake reviews in order to get the discount.
4. Create a ‘Review Request’ page on your website
Getting reviews from customers is an important part of building your online reputation and customer base. They help potential customers make informed purchases, provide product information, and can influence consumers’ decisions.
But asking for a review can feel awkward, especially if your brand is new or unestablished. Thankfully, there are some proven strategies you can use to boost your review volume.
First, you should consider creating a ‘Review Request’ page on your website to encourage your current customers to leave feedback about their experience with your product or service. You can put these on your homepage, or you can create an entirely separate page where customers can submit their review directly.
The goal is to make it as simple as possible for your customers to leave a review, while also displaying a few of their favourite testimonials. You can include these in the ‘Leave a review’ box or on a dedicated page, which will draw attention to your review page and help you build your brand.
You can also make it easy for your customers to leave a review through a feedback button, which will pop up on your site when they click it. Most content management systems have a plugin or script that will let you add these to your ‘Leave a Review’ page or to a dedicated ‘Reviews’ page.
Another effective strategy is to send review request emails through your own email system, which can be a great way to get a few extra reviews. You can then link to these from your blog posts or other marketing campaigns.
The key is to get your email requests right, so that they’re as easy for your customers to fill in as possible. Keep the email short and include a direct link to the page you’re requesting a review on, like Google or Facebook. You can also include a fun thank you image or GIF to show your customers that you appreciate their feedback.
5. Reach out to top reviewers
Amazon is a great place to sell products, but it can be challenging to get people to leave reviews. That’s why it’s important to use different strategies to encourage customers to leave a review.
The first strategy is to reach out to top Amazon reviewers and ask them to write a review for your product. They are a valuable resource because they have a reputation for being honest and objective reviewers. They also hold titles like “Top Ten Reviewer” and “Hall of Fame Reviewer.”
To find these reviewers, go to Amazon’s list of top reviewers and mousing over their names will bring up the titles they have earned and tags they have used in the past. You can search by industry or product to find those who have a strong reputation for writing helpful and well-rounded reviews.
Getting these reviewers to write a review for your product can be difficult, but it’s worth the effort. These reviewers are an invaluable resource for Amazon buyers and can help you to increase the overall number of positive reviews you receive on Amazon.
One of the best ways to reach out to these reviewers is to send them a personalized follow-up email. In this email, explain that you found their name in the Amazon top reviewer list and that you would love to offer them a chance to write an honest and impartial review of your product.
The goal is to make them feel special and appreciated. This can be done by adding a personal touch to the message, like saying that you appreciate their time and effort in writing the review. Taking the time to write a thoughtful response will help you to gain the trust of these top reviewers and improve your chances of getting them to write a review for your product.