Amazon Attribution is a new tool that gives sellers detailed performance data for their off-Amazon advertising campaigns. It makes tracking external ad traffic sources much easier and more efficient.
The program is currently available for brand-registered professional sellers, vendors and agencies. It is a self-service program that is free to use.
Beta
Amazon Attribution is a new tool that allows you to track sales and revenue for traffic originating off of Amazon. This is a powerful tool for sellers to track the success of their off-Amazon marketing campaigns and improve their ROI.
Until now, it was challenging for marketers to measure the effectiveness of off-Amazon campaigns. For example, it was difficult to know if a Google ad had led to a conversion or not.
But with Amazon Attribution, all this data is available and you can easily review it in downloadable reports.
In addition, it can help you to maximize your Brand Referral Bonus rewards. This program rewards brands for their off-Amazon marketing efforts, saving them money on referral fees.
Currently, this is a beta program and only offered to brand-registered, professional third-party vendors or sellers. However, UK and EU expansion is coming soon.
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Amazon Attribution gives sellers insight into their non-Amazon marketing channels, providing them with sales data that’s more granular than ever before. With real-time reports, marketers can quickly and easily optimize their campaigns to drive more conversions.
Before Amazon Attribution, tracking traffic from external sources like Facebook, Instagram, or Google was a shot in the dark. As a result, many sellers didn’t know whether or not their efforts were bringing in sales.
Now, with an Attribution Tag, you can track the actions taken by people who click your ad, blog post, or email campaign and get a lot more insight into their customer journey.
It’s an effective tool for boosting sales, and it’s easy to set up and manage. All you need to do is create an Attribution link and place it in your ads or other external media. Then, when someone clicks your link, Amazon will let you know a number of things about their buying journey, including what channel they came from and what product they bought.
Tags
Amazon Attribution is a free service that allows brand-registered professional sellers, vendors and agencies to track the effectiveness of off-Amazon advertising campaigns. This includes search, social media, display, video and email-based ads.
Attribution reports show which marketing channels lead a customer to your product listing on Amazon, including sales that resulted from these channels. It also gives you a detailed report of which non-Amazon advertising channels drove the most ROI for your business.
To start tracking, you must create an attribution tag for each product you’re interested in promoting. You can either upload a file from Google AdWords, Facebook Ads or Instagram or manually create the attribution tag through Amazon Attribution.
Once you’ve selected the mode of creation, click “New Order” in the upper left-hand corner to get started. Next select the advertiser you want to track and pick an item that you’d like to link. For Google or Facebook, you can also download a bulk file template and follow the instructions on the “Instructions” tab to populate necessary columns using data from those publishers.
Advertising
Amazon Attribution is a new tool that allows sellers to track off-Amazon traffic sources. It is still in beta but it has already shown some positive results.
Amazon attribution can be a transformational tool for sellers who are looking to optimize their marketing budgets and sales funnel activities. It can help you eliminate low-performing ads and boost the ones that are generating conversions.
It also helps you understand your customers’ shopping journey (Awareness-Interest-Consideration-Purchase). This gives you the ability to make changes to your products and pricing to increase conversions.
This program is still in beta but it’s available to professional third-party sellers and brand-registered sellers within a few select countries. To use this tool, you must be enrolled in Amazon Brand Registry and have a professional selling account.