AMS offers a number of advertising solutions for sellers. Some of these ad options are exclusive to AMS, while others are available to vendors and agencies alike.
AMS is a demand-side program that lets advertisers programmatically buy display, video and audio ads on Amazon. It has both self-service and managed-service options.
What is Amazon Advertising?
Amazon advertising is one of the most powerful tools sellers can use to increase brand awareness, boost sales, and improve product ratings. It will only cost you a small amount of money when set up correctly, and it will produce a positive ROI that will consistently generate revenue for your business.
It’s also a great way to get new products in front of shoppers who are already searching for what you have. If you’re an entrepreneur or a company that manufactures new items, then this is a must-have tool for you to promote your products on Amazon.
Amazon ads are similar to search ads on Google, where you bid on specific keywords that let you show up in a list of results when someone searches for certain products. But there’s a difference: While people searching for a product on Google may just be researching it, someone who sees an Amazon ad is likely ready to buy it. This makes Amazon a better place for advertisers to measure the effectiveness of their campaigns.
Sponsored Product Ads
Amazon Sponsored Product Ads are a great way to promote your products and gain more visibility on Amazon. These ads increase click rates, conversion rates, and sales.
These ads also improve your organic ranking.
As more sellers flood the Amazon marketplace increasing demand in the bidding auction, it is increasingly important for brands to outsmart their competition with ad campaigns.
The first step is to determine the best keywords for your products. Then set up a Sponsored Product ad targeting campaign and select your target audience.
Sponsored Brands Ads
Amazon Sponsored Brands is one of the most powerful tools that sellers can use to increase brand awareness, traffic, and sales. These ads appear next to, within, or on the top of search results, as well as other properties such as the Amazon shopping app and Amazon Prime Video.
These ads include product collection ads, store spotlight ads, and sponsored brand video ads. Each of these ad formats is beneficial for different types of products and can be used to create brand awareness, divert shoppers from competitors’ listings, and increase conversions.
In addition, they can also be a great way to increase brand trust and drive traffic and sales to your specific products or landing pages. However, you should carefully fine-tune your keywords and bidding approach to make the most out of this strategy.
Sponsored Brands are a newer form of advertising on Amazon, and have some unique reporting features. These include new-to-brand metrics that tell you how much of your ad’s revenue comes from first-time customers.
Sponsored Display Ads
Sponsored Display ads on Amazon are a powerful advertising tool that can help you reach customers at different points in the purchase journey, both on and off Amazon. These ads can be seen across various Amazon pages, competitor listings, as well as third-party websites and apps.
These ads appear based on audience interests and shopping behaviors. For example, if a customer has viewed a product detail page or detail pages of similar products, the Sponsored Display ad may feature these same products to remind them of their interest in the item.
This type of ad also allows you to target customers who have viewed your product detail page, and even retarget visitors who have visited your site before without purchasing. You can use this tactic to reengage potential buyers that are at different stages of the buying cycle, as well as increase brand awareness.
You can optimize your Sponsored Display Ad campaigns using automated bid optimization methods that parallel the purchase funnel for both Audience and Product targeting, such as Optimize for Reach (Awareness), Optimize for Page Visits (Consideration), and Optimize for Conversions (Conversion). When you select a bidding strategy, it’s a good idea to monitor your campaign regularly so that you don’t overspend on irrelevant clicks.
Did you miss our previous article…
https://zonspeed.com/the-importance-of-ppc-optimization