Amazon video ads are a great way to communicate your brand story and attract attention from potential customers. They also help improve your product’s conversion rates and increase its reach.
These ads can appear on Search Results, product detail pages, and on Fire tablets. They’re pre-recorded commercials that play as shoppers scroll and automatically mute until they press an unmute button.
Sponsored Video
Amazon Sponsored Video ads are a relatively new addition to the e-commerce space and can be a great way to boost brand recognition and sales. They are ad units that appear in search results and product detail pages on Amazon’s iOS, Android and desktop platforms.
They automatically play on mobile devices and desktop, but customers can mute the content by tapping a button overlaid in the lower right corner of the video box.
Videos should be no more than 6-45 seconds in length and have an aspect ratio of 16:9. All on-screen text must be in 30-point font and be readable from a distance.
To get started with sponsored brand videos, sellers must be enrolled in Amazon’s Brand Registry and meet certain creative acceptance requirements. This includes avoiding black or empty frames at the start and end of videos and refraining from using Amazon branding elements, trademarks or product references. Also, avoid mentioning star ratings or reviews in your video content.
Sponsored Brands
Amazon Sponsored Brand Video is a new and exciting way to boost your sales on the world’s largest marketplace. It allows professional sellers enrolled in Amazon Brand Registry to display their product footage in the top-performing ad spaces on desktop and mobile shopping results.
They’re keyword targeted, cost-per-click ads that link customers to the product detail page for purchase and can help you win over shoppers who don’t yet include your brand name in their searches. They’re currently delivering some of the lowest ACoS (Advertising Cost of Sale) performance of any ad type on Amazon.
These video ads are a great addition to your Amazon advertising strategy, enabling you to stand out among competitors and tell your brand story in an engaging and compelling way. They’re also easy to set up – simply use the Sponsored Ads creative builder and upload your video just like you would with other assets.
Sponsored Product
Video ads are one of the most effective marketing tools for Amazon sellers. These video ads show potential customers the story behind your products in a visually appealing manner, helping you capture their attention and increase brand loyalty.
These ads appear within Amazon search results. They are an excellent way to get your product in front of shoppers without a big budget.
They are also a great way to drive conversions. Sponsored Product Videos have strong new-to-brand performance, as they are usually a shopper’s first exposure to your product.
You must have a verified Amazon account, products in your stock and buy box, a valid payment method, and be able to ship to countries where you are advertising.
If you want to take advantage of the opportunity to share your product’s story with shoppers, you must create a video that meets Amazon’s requirements. These include keeping it short and engaging.
Video Brand
Video ads on Amazon are an ideal way to communicate your brand message and increase viewer product recall. They are also a great way to stand out from the crowd on Amazon’s vast platform.
Before creating a video, it’s important to define your brand’s style and target audience. If you’re a high-tech product, for instance, you may want to consider a sleek, minimal aesthetic, paired with modern accessories and young, smart actors.
Then, you’ll need to ensure that your video is of a quality that can meet Amazon’s requirements. It’s a good idea to check this before you begin production and have a clear understanding of how your video will fit into the Amazon ad policy.
In terms of distribution, you’ll need to be mindful of your owned channels, including websites, PDFs, digital documents, email lists, ecommerce pages and apps. Using these intelligently is key to making the most of your video marketing efforts.