Boosting your ad spend on Prime Day is a great way to drive sales and incremental traffic. However, it’s important to keep in mind that the majority of Prime Day ad sales are on discounted products.
This is why it’s critical to identify high margin, non-deal products that you can promote and advertise with a significant boost in ad spend. This strategy can be successful in both the short and long term.
What is Amazon Prime Seller?
Amazon Prime is one of the most popular ways to buy products online, with over 65% of members stating that they buy regularly from Amazon. This makes the program a great opportunity for brand owners to increase their sales by getting their products in front of these loyal customers.
If you are looking to become an Amazon Prime seller, there are three main paths: Fulfillment By Amazon (FBA), Seller-Fulfilled Prime (SFP), and Vendor Central. Each of these options comes with its own pros and cons, so it’s important to choose the right strategy for your business.
FBA is a great option for new sellers and brands with large inventories, but it can also come with some operational limitations and fees. SFP allows merchants to ship Prime orders directly, free of charge, and gain more control over their inventory and shipping processes. The results can be a significant uptick in sales conversions, which can translate into big profits!
Prime Day Strategy
As an Amazon Prime Seller, you can leverage the massive influx of shoppers on Prime Day to boost your sales. This can be accomplished through cutting prices, offering coupons, and advertising your products in various ways.
Product bundling is another effective way to create a competitive sale for Prime Day. Adding a set of related products together can give customers the chance to save more money while also generating more product reviews and improving your Amazon search rankings.
In addition, you can also take advantage of the opportunity to remarket durable or frequently bought consumables during Prime Day to drive repeat purchases and increase customer loyalty.
Advertising is an essential part of your Amazon Prime Day strategy, but it must be managed wisely. Increasing your ad spend and bidding for Sponsored Brands, which display your products in front of shopper searches on Amazon, will help you stay visible and drive traffic to your product listings.
Prime Day Stats
Prime Day is Amazon’s summer version of Black Friday and Cyber Monday, and they’ve managed to turn the event into a massive sales event that’s growing in popularity every year. This is a big deal for Amazon, because it means that their customers will spend more money than ever before on products and services through the Amazon platform.
In fact, a recent survey by Profitero found that high-inflation categories such as electronics and home goods are the best sellers during Prime Day. The company also discovered that men tend to spend more than women on items during the sale.
As a result, it’s important to make sure that your store is ready for Prime Day. You need to be able to offer discounts that will help you stand out from the crowd and win over customers. To do that, you need to have a solid product line, and you need to be able to attract customer attention with your marketing.
Prime Day Ads
Amazon Prime day is the biggest single sale of the year and a great opportunity to get your brand in front of new customers. Many sellers focus their entire advertising budgets on Prime day PPC campaigns, but others use other platforms like Facebook and Instagram ads to promote their deals.
One key tactic to boost your visibility and conversion rates is to leverage Amazon Coupons, which provide a discount badge for your products that helps buyers easily identify the deals they’re looking for. This will increase product visibility on every page, even if they’re not in the Lightning Deal window.
Amazon has a wait list for sellers who want to become Prime Sellers, and there is a trial period in which they monitor your metrics closely to ensure that you’re able to fulfill all of your orders successfully. After you’re approved, you can start bringing your inventory into Amazon’s fulfillment center. Once you’re done, you’ll be able to sell directly to customers on your Seller Store and take advantage of all of the sales benefits that come with being an Amazon Prime Seller.