Enhanced brand content on amazon allows sellers to explain products and their brands in a more descriptive way. This can help increase conversions and decrease the number of unhappy customers with unmet expectations.
Unlike A+ content, which is paid for by vendors, EBC is free to brand registered sellers on Amazon. It takes up to 7 days for your EBC to be reviewed and approved by Amazon.
Creating an EBC page
Enhanced Brand Content (EBC) is a new tool on Amazon that allows brand registered sellers to create more attractive product description pages for their listings. It is free and a great way to boost product conversions.
EBC lets you add modules like text, images, sidebars and more to the product description area on your listing. These modules are available in a variety of templates and can be easily customized to fit your needs.
You can also use this opportunity to showcase your brand and voice. It’s your chance to convey what makes your product unique, and leave your customers with everything they need to make a decision right then and there.
Ensure that your content is well-written and optimized for the platform. It should be easy to scan and digest, and avoid exaggerated promotional claims. It should also include high-quality images that are relevant to the product.
Creating an EBC template
Amazon Enhanced Brand Content (EBC) is a free, easy-to-use feature that can be used on your product pages to attract more attention and convert customers. It allows you to integrate pictures, graphics, and comparison charts into your brand content to create a visually engaging page that can increase conversion rates and improve your ACoS.
Once you’ve created a brand logo, product description, and header image, you can choose from 5 EBC module templates to customize your content. Each template has multiple modules including images, text blocks, specifications, and comparison charts.
A good EBC will be informative, concise, and engaging to keep your customers coming back for more. Avoid excessive text that isn’t scannable or is overkill for your target audience.
Creating an EBC image
Enhanced brand content, previously called Amazon A+ Content (EBC), is a free service offered by Amazon to registered sellers. It allows brands to transform their product description into an appealing image and text-rich description.
Using EBC is an important marketing strategy that can significantly increase your sales on Amazon. However, you need to be sure to create high-quality images that are optimized for the platform.
When creating your EBC, you should also consider combining detailed product imagery with lifestyle photography to communicate your brand’s style and unique look. For example, Hydro Flask has a great combination of still-life photos and lifestyle photography to tell its story and showcase their products’ versatility.
It’s important to make sure that you upload your images correctly according to Amazon’s guidelines and pixel size recommendations. Otherwise, your submission may be rejected.
Creating an EBC video
The Enhanced Brand Content (EBC) module on Amazon is a powerful marketing tool for third party sellers. It can increase conversion rates by providing extra details about the product that help answer common questions and make shoppers feel more confident about purchasing.
EBC consists of modules that include text, images, image with text overlays, comparison charts, sidebars, and highlights. It is one of the most customizable marketing tools for private label sellers.
To create an EBC video, select your SKU under Enhanced Brand Content in Seller Central and click Upload. The video will appear on your detail page within a few hours.
Including videos to your EBC can improve your sales by convincing buyers about the look and performance of the product. Short videos are a great way to get the information across and can impact viewers who will not invest time in scrolling through the entire EBC.