As a content seller, you need to have great content and a sales team that is motivated to sell. You also need to have a clear understanding of what resonates with your prospects. These are the basic elements of content selling and can be applied to any company. In this article, we’ll discuss how to implement this strategy and get the most out of your content marketing efforts.
Enhanced Brand Story
To create a Brand Story on Amazon, you must first register your brand with the Amazon Brand Registry. You will find this under the Advertising tab in Seller Central. You can also see the status of your content under the Enhanced Product Descriptions (EPDs) section. This feature helps you to showcase your product line visually. It also lets you add text about the benefits of your products, which will help boost your brand awareness.
As a content seller, you must make sure that you write your content in a professional manner. You must also check the grammar and spelling of your content. Amazon will take up to seven days to review your content. You should also try to highlight your unique value propositions as most shoppers buy based on emotion. By highlighting your benefits over features, you will improve your conversion rate. Also, make sure to check the reviews of your product on Amazon, as well as the ones of your competitors.
Enhanced Product Description
Amazon offers several rich media content options for content sellers, including Enhanced Product Description (EPD) and Brand Content. These options vary in price and availability, but each offers different benefits. For instance, an EPD can expand a main product listing page to include additional content. Brand Content, on the other hand, educates buyers about a brand’s history and values. It’s particularly useful for sellers of products such as personal care products, which often attract buyers who care about a brand’s values.
Enhanced Brand Content (EBC) is an optional feature on Amazon that can be added to a standard product description to explain the brand and its products. It has been shown to increase conversions by 6% to 12%. Sellers can select from five pre-built templates or create a customized EBC using text and image modules.
Navigation Carousel
When designing a navigation carousel for your content seller website, there are a few things you need to keep in mind. You want to make sure that your navigation buttons are operable from the keyboard, and that changes to items in the carousel are easily communicated to all users. You also want to make sure that your navigation controls are visually distinguishable. This way, people with different types of disabilities can use them to navigate through the content in a more natural way. For example, you can incorporate a pause button that keeps people from being confused by the animations.
A good navigation carousel should be simple enough to use, yet attractive enough to attract visitors. It should be able to draw their attention, inform them of new products, and help them decide whether to purchase. If the carousel is not easy to use, you may want to consider using a slider that is easy to scroll through. It should also be easy to navigate using the left and right arrows.
Enhanced Product Description template
Using an Enhanced Product Description template allows you to add more details about the product. This type of listing allows you to include pictures, keywords, and brand stories. It also lets you include comparison charts and customer questions. The more information you provide about the product, the more likely customers will buy it. This type of listing can also increase your conversion rate on Amazon.
The first step is to select a template. There are five templates to choose from, each one featuring unique functionality. One template has a Brand logo and a Product Description, and the other four templates offer space for 2 header images and 4 feature images with text.