How to Get a Better Ranking on Amazon

If you’re struggling to rank on Amazon, you’re not alone. There are many ways to increase your visibility and sales. You can also try using Helium 10, a tool that will track your Amazon rankings automatically. This tool will help you measure the number of views, clicks, and sales your products receive.

Product‘s ASIN

The ASIN number is a unique identifier for a product on Amazon. These numbers are used to identify the same product across different categories and are important for efficient item management. In addition, ASINs are organized in a hierarchy to help sellers organize their catalogs and coordinate inventory. ASINs are also used to provide accurate product searches. Without an ASIN, shoppers will have trouble finding a specific product and purchasing it.

To check the ASIN of a product on Amazon, you can use the ASIN lookup tool. Some tools are free, while others require a small fee. The cost depends on how many products you plan to sell.

Sales frequency

If you’re trying to get a good ranking on Amazon, you’ll need to think about the frequency of sales. Some books sell thousands of copies each day, while others sell millions of copies. When it comes to sales frequency, you want to keep in mind that a book can have a high sales frequency for months before it suddenly starts to drop.

To maximize your sales frequency, use the search frequency rank to find out how frequently a specific term or keyword is searched by potential customers. Although Amazon does not publish exact search volume, this is an indication of how popular your keywords are. The higher your sales frequency, the better chance you have of getting high rankings.

Time spent on listing page

Whether you are selling a product on Amazon or you want to increase your average order value, you should focus on increasing your listing’s conversion rate. This is possible by increasing the number of units sold, offering multiple unit discounts, or selling lower than competitors. However, be careful not to compete solely on price, as this can lead to a price war or a race to the bottom.

Amazon has an algorithm that screens millions of listings and decides which ones will be displayed on the first page. To get ahead of the competition, you must improve your product’s sales velocity and optimize your keywords to get the algorithm’s attention.

Brand name

There are several factors that determine a brand’s Amazon ranking. First, a large volume of recently placed orders can boost a brand’s ranking. Additionally, Amazon also takes into account historic sales. This means that a competitor with a higher number of recent orders might not be able to overtake a product that has more past orders. Amazon updates its sales ranking on a daily basis. It usually covers the first ten thousand products in a category. However, if a product has a higher ranking than that, it will be updated daily. Second, the relevance of the text on the product page can improve a brand’s ranking.

Lastly, Amazon’s search data makes it easy to see which terms are bringing in traffic. Often, searchers will use the brand name or manufacturer number when looking for a product. This means that if you are selling a specific brand, it is important to include the brand name in your product title. This will enable it to show up in search filters and capture customers who are looking for a particular brand.

Keyword research

When it comes to keyword research, your first instinct may be to target the most competitive keywords for your products. However, that doesn’t necessarily mean that you should only focus on these keywords. It’s also important to look at the keywords your competitors use in their product listings. This will give you a better idea of where you should focus your efforts.

In addition to choosing keywords with high search volume, it is also important to consider the country in which you are selling your products. Even though Amazon is a global marketplace, it is important to conduct keyword research for each individual marketplace. For example, a keyword that works well in the American marketplace won’t work for a product sold in the U.K. or Canada, where the language is not the same.