If you’re selling books or products on Amazon, getting reviews is a critical part of your success. Read on to learn how to get more reviews on Amazon – and keep them coming!
One of the best ways to get more reviews on Amazon is to ask customers for them after they buy your product. You can use the Amazon “Request a Review” button or send your own personalized email.
1. Encourage Reviews
If you’re a seller, you know that reviews are key to getting the most out of your product listings. They’re a great way to gain credibility, build your brand, and grow sales. However, getting more reviews can be tricky.
Luckily, there are plenty of ways to encourage more reviews on Amazon without breaking any of the company’s policies. Just be sure to follow the guidelines and avoid any practices that can get you in trouble.
A simple, safe way to encourage reviews is by asking your existing customers to leave feedback on their experiences with your products. It’s a win-win, because you’ll get the honest opinions of your previous buyers, while boosting your Amazon ratings at the same time.
Another way to get reviews is by joining the Early Reviewer program, which gives buyers a small Amazon gift card in exchange for their feedback. It is not free to join, but it can be a good option for sellers who want to quickly boost their ratings and get reviews.
In addition to these tips, you can also ask your friends and family members to review your products. This is a popular way to encourage reviews on Amazon, but it’s important to be mindful of the Amazon TOS.
One of the best ways to find potential reviewers is by participating in online forums that cater to a specific niche. These forums often have large groups of users, and are a great place to post about your products and request reviews.
You can find these forums through search engines or even by contacting friends and family who have a similar background to yours. These people may have already left positive reviews on your products or are likely to leave one in the future.
Aside from that, you can also contact your customers through a Buyer-Seller Messaging program on Amazon. These messages are a little more strict than the regular messaging system, so make sure you comply with the policy and only send them a message once.
If you do this, be sure to mention that you are sending reviews, and only ask for a positive one. Amazon is very strict on these types of messages, and any violation can get you banned from the platform.
2. Send Follow-Up Emails
Follow-up emails are an excellent way to get more reviews on Amazon. They’re sent to customers who have already purchased your product and can help boost your ratings, seller rating, and Buy Box percentage. However, it’s important to know the right time to send these emails.
A good follow-up email will ask for a review and include some helpful information. For example, if you sell a product that can be dangerous to use, you might send an email with safety tips. This can prevent potential buyers from accidentally using the item, which could lead to a negative review.
It’s also a good idea to send a thank you for a review. It shows you care about your customer’s experience and that you are willing to take the extra step to provide them with useful information.
Make sure to personalize your emails, refer to each individual client by name, and mention what they bought from you. You can also include a link to your profile so that they can review your other products.
Always be polite when asking for a review, as negative feedback can impact your rating and drive away customers. If you do receive a negative review, be sure to respond and try to make it right.
Another important rule is not to use the same email template for every order. It can be a violation of Amazon’s terms of service and you could be banned from selling on the platform.
Similarly, never send more than one message per 24-hour period. This is to avoid overloading the system and causing Amazon’s spam filters to flag your messages as spam.
Finally, don’t ask for a review in exchange for a discount or free gift. This will be considered a form of solicitation and Amazon is strict about it.
If you’re an Amazon FBA seller, you can easily automate your Amazon product review requests with Helium 10. First, connect your Seller Account to Helium 10 by clicking the blue “Connect Seller Account” button on the dashboard. Once that’s done, you can start building your email automation sequence. It’s a quick and easy process, and will help you get more reviews on Amazon.
3. Offer a Discount
Product discounts are an effective way to incentivize new customers and increase your sales. They can also help you drive traffic to your listings and get more reviews on Amazon.
The key to making this strategy work is to offer the right kind of discount and to use it at the right time. For example, you should not offer a discount that lasts for months or even years.
Instead, offer a time-limited promotional code that only applies to specific products. This can limit the number of times someone can use the code and make it more likely that they will take advantage of your discount.
You can create a promotion by going to your Seller Central account and clicking on the “Create a Promotion” button. This will take you to a page where you can choose the percentage off, schedule when the discount will start and end, and select the products for which the customer must purchase.
In addition, you can set the quantity that a customer must buy in order to receive the discount. This is important, as you don’t want to give someone a chance to buy all of your inventory for a large discount, only to find out later that they don’t have enough products on hand.
Another good idea is to set up a promotion that lets people buy a certain amount of items or spend a certain amount of money in order to receive free shipping. This is especially useful for subscription services, which can be more expensive than one-time purchases.
If you are just launching a new product, consider offering a discount to customers who sign up for your email list in exchange for their review. This will make them feel like they’re getting special access to your products before everyone else and may encourage them to leave a review.
You can even use a tool like Salesbacker to automatically ask your customers for a review after they’ve purchased. This will allow you to ensure that you don’t miss out on any reviews and increase your chances of getting positive ones.
4. Offer a Free Gift
The most difficult part of running a successful e-commerce business is keeping your customers happy. There are a few ways to keep them coming back for more, including customer service and product offerings. The best way to get them to re-engage with you is to offer them a bespoke experience that’s a cut above the rest. For example, you could give them a free gift voucher or discount code that they can redeem on their next purchase. The trick is to make it as unique as possible and keep it relevant to their current shopping needs. In return, you’ll reap the rewards of their devoted loyalty.