How to Grow Your Business Through Targeted Products on Amazon

Product targeting helps you promote products alongside similar products, brands, or categories on Amazon. It’s an easy way to grow sales.

Shoppers often browse detail pages and filter search results for products that are similar to the items they’re looking for. Targeting these products will help you reach shoppers who are more likely to convert to your brand.

Keywords

Keywords are a core element of any Amazon advertising campaign. They allow brands to show their products in search results and detail pages where shoppers are most likely to convert.

Keyword targeting can be used with Sponsored Products, Sponsored Brands and Sponsored Display ad types. It is a great way to boost visibility and reach potential customers.

Product targeting is similar to keyword targeting, but it is focused on serving ads based on specific products, categories or brands. These can include your own products or competing brands.

The main difference between keyword targeting and product targeting is that the former focuses on search queries and the latter focuses on product detail pages. This makes product targeting a great option for new or un-searched products and brand/product launches that require traffic to build efficient sales history.

ASINs

Amazon has developed a unique product identifier system, called ASINs (Amazon Standard Identification Numbers). These alphanumeric characters are assigned to each and every product on the marketplace.

These ten-character numbers are used by Amazon to organize and search products, as well as display the products on their detail pages. ASINs can also be found in the product’s URL and in other places within the marketplace.

One way to find ASINs is through keyword research. However, this approach is not very scalable, and it can be time-consuming.

Another option is to use a reverse ASIN lookup tool. These tools allow you to enter a product’s name, model, UPC or EAN and it will search for relevant ASINs for you.

ASIN targeting is an excellent strategy to increase market share and deliver more sales for your brand. Using it effectively will drive more traffic to your listings, improve conversion rates, and keep your ACoS low.

Categories

One of the most powerful features Amazon has to offer is ad targeting. In particular, you can target your ads to specific keywords, brands, and product categories. This can be a great way to boost your click through rate, especially for products that don’t get searched that often. For example, if you sell sportswear, the best way to improve your conversion rates is to make sure your ads show up in the right place at the right time. You can do this by using ad hoc matching or by utilizing auto-campaigns that allow you to match your product’s category and ad type with a click of a button.

Choosing the right product and ad type can be daunting. A good strategy is to use the Amazon product catalog as a jumping off point, then choose ad types that target specific products and their relevant sub-categories. This can be a cost effective and efficient approach to optimizing your online sales.

Look-alike audiences

If you’re a brand looking to grow your business through targeted products, look-alike audiences are an excellent way to do it. These audiences use data from your current customers to find new ones that will likely engage with your products.

The Facebook algorithm looks at a data source such as an email list, website or video and finds users similar to your target audience. This feature allows you to reach your best potential customers, preventing your ad budget from being wasted on uninterested prospects.

A good example of this is a company called Little Passports, a children’s educational multimedia business that had an average cost-per-acquisition (CPA) of $60 before they started using look-alike audiences. After six months of testing, they found that look-alike audiences decreased their CPA by 60 percent and tripled their customer base.

When creating a look-alike audience, choose a size from 1% to 10% that best matches your base audience. The 1% option is best for the most relevant audience, but it’s not as specific as the other sizes.

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