If you want to sell on Amazon, you need to know how to optimize your listing for search engine results. It’s important to optimize your Product description, Other view images, and back-end keywords. The first two bullet points should include the most important features of your product. It’s also important to capitalize the first letter of every word in the content, and make sure to use keywords that describe the product in detail.
Product descriptions
Creating an impressive Amazon listing requires a lot of attention to detail. The content you include should not only be informative but also eye-catching and interesting. Amazon allows 2,000 characters in product descriptions, so make sure to maximize this space. Highlight key features and use short sentences. Do not overdo the content, but make it as clear as possible to attract the attention of your target audience.
The title of your Amazon product description should highlight the key features and benefits of your product. This way, it will increase your chances of securing a Buy Box. It should also be written in lively language and incorporate relevant search terms.
Other view images
Images are essential to Amazon listing optimization, and they must meet a number of technical requirements. They should be high-quality and diverse, and they should represent the product properly. Different types of images appeal to different types of shoppers. The main image should be the first photo on the page, and it should show the product’s actual appearance.
Amazon searches consider product ratings and reviews, so it’s important to include images of products that have value for consumers. For example, a product with five-star ratings and 200 reviews is likely to get higher rankings in searches. In addition, customer reviews increase sales by as much as 18 percent.
Product images
One of the best ways to boost your product page in Amazon is to use high-quality, varied product images. This will help increase conversion rates, clicks, and sales. In addition, high-quality images will help you comply with Amazon’s non-technical image guidelines. If you use the wrong images, you may be penalized with a restricted ASIN.
When creating an Amazon listing, make sure your product image fills at least 85% of the page. An image that is too small will look unattractive in thumbnails and reduce organic traffic. Also, don’t use too many images for your listing, as Amazon gives you up to seven slots to use product images.
Back-end keywords
If you are trying to rank for a specific product on Amazon, back-end keywords are a great way to get more visibility. Back-end keywords are hidden search terms, such as synonyms, abbreviations, and other terms that aren’t readily visible in the title and description. These words reinforce your marketing campaigns and help you target the right audience. Amazon provides a tool that helps you add back-end keywords to your listing.
Amazon back-end keywords are only 250 bytes long. They should include at least one keyword per pixel. However, you should keep in mind that special characters may take up more than one byte.
Customer reviews
Customer reviews are an important part of Amazon listing optimization. They contribute to your Click-Through-Rate (CTR), which means your product is more visible and more likely to be purchased. While updating your listings can be time-consuming, this task is critical to your business’s survival. Maria is an SEO Content Specialist at Seller Labs. She used to be enamored with digital marketing during her college years.
To get the most from your reviews, make sure your product’s description is accurate and informative. This will increase the odds of fewer negative reviews and will set expectations for buyers. Also, try to provide more detailed information for your product by including images or videos. Finally, make sure that you include relevant keywords in your listing.
