Amazon uses algorithms to comb through hundreds of millions of product listings. It ranks products based on the purchase likelihood of products matched with customer search queries.
Ranks change regularly so it’s important to keep tabs on your ranking for the products you are considering selling and the ones that you have already launched.
1. Top sales
There are a number of factors that Amazon uses to determine the ranking of a product on their site. These include search engine optimization, sales history, and customer reviews. However, the algorithm behind how it ranks products is a bit of a mystery and varies for each search query.
The Best Seller Rank or BSR, as it is known on Amazon, is the most important metric for sellers to keep an eye on. A good BSR will make you stand out from your competition and boost your sales.
You can check your BSR on Amazon through Seller Central or by using third-party tools. These can help you stay on top of it, especially since it undergoes hourly updations and can change rapidly.
Another factor that you can look at when trying to improve your BSR is the number of sales you get each month. This will tell Amazon that you sell your product often and that it is a bestseller.
Having high-quality images of your product can also play a big part in your ranking. Buyers cannot see your product in person, but high-quality pictures can show them the key features and benefits of your product.
Aside from these, the quality of your product’s reviews is a very important factor. These reviews will help you build trust with consumers and convert more buyers.
The price of your product is another major factor when it comes to your ranking on Amazon. This is because the more competitively priced your product is, the higher it will appear in search results.
2. Customer reviews
Amazon is one of the biggest online stores in the world, and reviews are a huge part of their success. They help customers make an informed decision about whether or not to buy a product, and are also one of the most important factors in product ranking.
However, while customer reviews are a big part of Amazon’s success, there are some sellers who are taking advantage of them to increase their sales. These include black-hat sellers who use a variety of tactics to get more reviews.
One of the biggest ways that these types of sellers can abuse their power over Amazon reviews is by using incentivized review campaigns. They can offer customers a discount or a free product in exchange for a review. This is known as review manipulation, and it is against Amazon’s policy.
The good news is that there are some things you can do to avoid getting into trouble with review manipulation. For starters, don’t pay anyone to write a review on your behalf. That is illegal on Amazon and can lead to a ban.
If you do get a negative review, try to find the cause of the complaint and fix it. This will help prevent future negative feedback.
It will also demonstrate that you are willing to listen to your customers and respond quickly to any issues that arise. This is a huge plus, as it builds credibility and increases your sales in the long run.
You can also encourage your happy customers to share their experiences with others by including an Amazon review box on their orders or a link to the review page. This will give other Amazon users a sense of your commitment to customer service.
3. Ratings
Ratings are a key factor in the ranking of products on Amazon. They help consumers understand what to expect from a product and how well it matches their needs. They also help customers decide whether they want to purchase a product or not.
The first step to improving your Amazon rating is getting a good mix of reviews. It is important to have a combination of 3-star and 5-star ratings, as people are more likely to buy a product with a good mixture of reviews.
Another way to improve your rating is to answer questions that are asked about your product. This helps customers learn more about your product, which can increase conversions and sales.
One of the most important factors when determining your product’s rank on Amazon is its sales history. This is based on the number of historical sales that it has had compared to other products in your category.
When a product has a high number of sales, it has a better chance of being ranked higher than other products in its category. This is because the ranking algorithm uses historical data to determine where the product should be placed in the search results.
As a seller, it is essential to know how your products rank in their category and how they compare to your competition. This will allow you to develop strategies that will help you achieve success.
You can check your product’s sales rank by scrolling to the bottom of its page and looking for the “Best Sellers Rank” in the table under product details or additional information. It’s important to note that this number can change frequently. It is updated hourly for the top 10,000 products in a category, and updates are done daily for products that have a high sales rank.
4. Price
How to see product ranking on amazon is an essential part of maximizing your sales. As the world’s leading eCommerce website, Amazon powers over 54% of all product searches. In order to rank higher on the Amazon SERPs, you need to optimize your products with relevant keywords and product descriptions.
The BSR (best seller ranking) for a product is based on historical sales data relative to other products in the same category, and it updates hourly. It is calculated using the number of recent purchases and historical sales, with earlier purchases given more weight in the calculation than later purchases.
However, it’s important to note that the BSR is only one of many factors that affect your ranking on Amazon. Other important factors include relevance, conversion rate, customer satisfaction, and more.
A high BSR is a good sign that your product is selling well. But it’s also important to understand that this ranking can fluctuate, so you should be monitoring it on a regular basis to ensure your product is always performing at its best.
Another important factor that affects your Amazon product ranking is price. The lower the price, the more likely it is that customers will buy your product. You should also check your pricing on a regular basis as competitors might have recently changed their prices or new products could be ranking above/below yours with a significantly lower price point.
Amazon’s product ranking algorithm uses a variety of different criteria, such as conversion rate, relevance, and customer satisfaction. They also take into account things like order defect rate, product reviews, and more. The more positive reviews your product has, the higher its rank will be. If you want to make sure your product ranks higher on the Amazon SERPs, you should do everything you can to encourage customer feedback and improve your order defect rate.
5. Shipping
Product listings are ranked by Amazon’s algorithm based on the products it believes customers will most likely buy. As a result, getting your product on the first page of a relevant search is crucial for your ranking success.
When searching for a particular product, Amazon will pull from the millions of products available on the platform to provide shoppers with a list of results that are most relevant to their query. This is why it’s essential to make sure you’re putting all the right keywords into your listings, but not spamming the system with irrelevant or inaccurate information.
The description of your product is another important element that affects your rank. In this section, you need to explain the key features of your product and include a clear call-to-action. This will help you convert more shoppers into buyers and improve your sales ranking.
In addition, you should also focus on delivering a high percentage of perfect orders, as this will increase your ranking even further. Orders that are canceled or delayed are considered order defects and count against your ODR rating, so you’ll need to avoid these issues by shipping fast and accurately. You can do this by maintaining a minimal inventory level, ensuring you take professional photos that showcase your product and writing detailed descriptions to set customer expectations.