If you have a product or service on Amazon, you can gain valuable insight into customer search behavior by utilizing the Amazon search analytics. You can learn how many times a particular keyword or category appears within Amazon’s search terms. You can also discover which regions or categories your products or services are being featured in.
Product opportunity explorer
The Amazon Search Analytics Product Opportunity Explorer allows you to search for potential new products. Input your keywords and the tool will find products that meet that need. You’ll also see the average sell price for each product within the last quarter. Product Opportunity Explorer will also give you a rough estimate of your potential sales.
The Product Opportunity Explorer is a valuable tool that will help you determine which items on Amazon are the most profitable. It can be particularly useful for new sellers who are trying to navigate the Amazon marketplace. Miscalculating demand can negatively impact your profit margins or even drive you out of business. Using Opportunity Explorer, you’ll be able to find items that are in high demand and lower your competition.
Search frequency rank
The Amazon search frequency rank (SFR) gives you a detailed overview of the search queries your customers use on Amazon. It shows how often a search term has been entered, as well as the top three products that were clicked on. It also shows you your Click Share and Conversion Share. The SFR data can be downloaded and sent in Excel or CSV format.
The Search frequency rank is an excellent way to identify high-converting keywords. It provides a guide to the keywords most likely to drive high conversion rates and sales. It can also be used to compare brands that achieve high conversion rates and improve your sales performance.
Amazon’s Search Query Performance Dashboard and Brand Share reports let you view and analyze search data. They provide visibility into top search terms and query volume for both organic and paid keywords. In addition, the dashboard also surfaces clicks, add-to-cart, and purchase statistics. The Brand Search Report includes a graphical representation of the number of queries and clicks for a specific product or brand.
Amazon Brand Analytics is designed to help you better understand the needs of your audience and your competitors. The brand analytics tool will show you which keywords are being used most frequently and which ASINs are receiving the highest conversion rates. It also provides insight into keyword trends by time and season.
Brand share of all query impressions
Brand share is an important metric for analyzing a brand’s performance on Amazon. It measures how well a brand ranks based on the number of times its ASIN appears in search results. It accounts for the number of times a brand appears for multiple search terms, which makes it an important tool for improving overall visibility.
Brand analytics also provides information on the behavior of customers on Amazon. By using the brand share tool, you can find out how many times your product is searched on Amazon and which of your competitors is getting the most attention. You can then use that information to improve your ads on the SERP.
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