If you’re a new product seller, you know that Amazon is a tough place to compete. The platform’s saturated marketplace can make it hard to generate sales, even if you have a great product.
Fortunately, there are ways to launch your product successfully on Amazon. These strategies will help you rank high and generate initial sales.
Viral Launch
Launching a new product on amazon is one of the biggest challenges faced by every Amazon seller. The process has changed over time, but it is still very important to have a strong launch strategy for your product.
The first step is to do a product discovery. This is a great way to get insights on products that are selling well and are worth investing in.
It also allows you to see historical trends, monthly sales, revenue, and number of sales for a product.
Another great feature is the keyword research tool. It helps you find the keywords that are relevant to your product and are highly searched on Amazon.
Viral Launch is a powerful tool that helps you keep an eye on your competition, spot opportunities, and track the progress of your business. It also offers Listing Optimization Services that boost your product’s rank on the search pages based on in-depth keyword, market, and product research.
Email Marketing
Email marketing is one of the most effective ways to promote a product and get it in front of customers. It’s also a great way to nurture leads and increase conversions.
Emails can be sent to new or existing subscribers and include newsletters, promotions, or other promotional information. These can be personalized to meet customer demographics and interest.
The key to successful email campaigns is design, content, and deliverability. These factors can be improved by utilizing best practices and keeping track of your emails’ KPIs.
Ensure that your product descriptions contain all the essential details buyers expect. This includes important specifications such as dimensions, battery size, and safety precautions.
Launching a new product on Amazon requires a strong advertising plan and an efficient SEO strategy to drive organic search traffic to your listing. Without this, you won’t be able to push sales velocity and improve your rankings.
You’ll need to create packaging inserts that encourage shoppers to leave a review. You can do this by offering them an unexpected value like a freebie, discount for their next purchase order, or valuable information/online resources that complement your product.
Facebook Groups
Creating a Facebook group for your business is one of the best ways to attract targeted customers and boost sales. These groups are also great for getting product reviews and promoting discounts on your new products.
There are many Amazon review groups available on Facebook that offer free or discounted products to members in exchange for reviews. This practice is illegal, and Amazon has taken steps to shut these groups down.
A lot of businesses and even some individuals fail to realize that Facebook review groups can be a huge benefit for your business and its target audience.
If you want to launch a new product on Amazon, a Facebook group is a great place to start. You can find relevant groups based on the niche or hobby of your target audience and promote your new product through these groups.
Another helpful Facebook group is Unstoppable FBA – Marketing Hacks for Amazon Sellers, which is a free community of top-selling Amazon entrepreneurs and experts. You can ask questions about FBA, marketing, sourcing products, and more.
PPC Campaigns
If you’re a new seller, Amazon PPC is a great way to get your product in front of potential customers. It’s also a great way to build brand awareness and improve your organic rankings.
The first step in an Amazon PPC campaign is to set up your keywords. You can do this manually or automatically.
A good keyword list will include both generic and niche terms related to your product. You can also use negative targeting if you want to exclude certain search terms.
Once your keywords are set up, you’ll need to create your ads. There are three ad types on Amazon: Sponsored Products, Sponsored Brands, and Headline Search Ads.
Sponsored Product Ads are the most common ad type for Amazon sellers. They appear in search results and on product details pages. Clicking on the ad will take you to a specific listing.
