How to Win the Buy Box on Amazon
If you want to sell products on Amazon, there are a few things you can do to increase your chances of achieving the Buy Box. For example, you can focus on Customer service and updating your product listings. But the most important thing to remember is to keep on aiming for the Buy Box.
Order defect rate
If you want to get into the buy box on Amazon, your order defect rate must be low. This is important because Amazon suspends sellers with an ODR over 1%. Other factors that affect this metric include negative feedback, A-to-z claims, and credit card chargebacks. It is important to monitor these metrics closely, and respond promptly to any negative feedback or A-to-Z claim. You should also try to understand why a customer is reporting a defect, and provide assistance when possible.
Amazon measures the order defect rate (ODR) over 60 days, and it’s crucial to maintain a low ODR. Moreover, you should try to keep your late shipment and pre-fulfillment cancel rates at lower than 4% and 2.5%, since a high ODR will result in a suspension of your account.
Product pricing
If you’re looking to win the buy box on Amazon, you should make sure your sales are generating positive feedback for your products. There are several metrics that will help you achieve this. First of all, your order defect rate is important. Your goal should be less than 1%, so you’ll want to strive to keep this figure low.
Second, you should try to sell at a price that Amazon considers competitive. You can increase the chances of being featured in the Buy Box by having competitive prices. It’s not possible to win the Buy Box every day, but knowing the algorithms of the Amazon platform can put you at a distinct advantage over your competitors. Also, Amazon provides statistics on seller feedback, which can help you track your advertising strategy.
Fulfillment options
The fulfillment option you choose for your product will have a huge impact on your chance of getting into the Buy Box on Amazon. In most cases, Fulfillment by Amazon will get you the Buy Box more often than Fulfillment by Merchant. Another way to increase your chances of getting into the Buy Box is to offer Seller-Fulfilled Prime Shipping. Prime shipping allows you to earn the Prime badge, which can significantly boost your chances compared to sellers who do not offer this shipping option.
Amazon’s algorithm will determine which seller deserves the Buy Box by reviewing a variety of factors. The algorithm will prioritize the overall customer experience and the seller’s presence in the Amazon retail store. If your product is a bestseller and you have a strong Amazon Retail presence, you will be rewarded by landing in the Buy Box.
Shipping time
Shipping time is a crucial component of a seller’s success, especially if they’re selling perishable items like e-cards for birthdays. Amazon will consider this factor when determining a product’s eligibility for the Buy Box. To be eligible, the item must be shipped within three to seven days or less. The faster the shipping time, the more likely the seller will be to land in the Buy Box.
Amazon has an algorithm that determines which products will be featured in the Buy Box. The algorithm uses several factors to assess a product’s value to the customer. It also assigns variable values to products and categories. Sellers with the fastest shipping time will be given the Buy Box.
Earn Money by Becoming an Amazon Reviewer
You can earn money by becoming an Amazon reviewer. There are several ways to get started, including the manual enrollment process or the Amazon Seller Central program. This program allows you to review products for a fee, although you must make a minimum purchase price of $15 before you can start soliciting reviews. After a year, you can stop soliciting reviews.
Getting started with the Amazon reviewer program
Amazon’s reviewer program can help you get your products in front of more people. Though Amazon has a reputation for being ruthless, they also have a heart. By getting started with this program, you’ll be able to reach more potential customers and increase your sales. To get started, you’ll need to enroll your brand in Amazon’s Brand Registry. This way, you’ll have access to the Early Reviewer Program portal in Seller Central.
Once you’ve set up your Amazon reviewer account, you’ll need to start writing reviews. The more reviews you write, the more likely you are to get picked as a reviewer. Keep your reviews concise and objective, and make sure to follow the Amazon guidelines for writing an honest review. It’s also helpful to stay abreast of the launch dates of new Amazon products. This will help your reviews be placed in the top five review sites.
Benefits
Amazon’s reviewer program is a great way to get honest feedback on your products. You can typically expect to receive a reward of $1 to $3 per review, depending on the number of reviews you post. The reward is meant as a small token of appreciation for genuine reviews. This program can help you compete with the top sellers and increase your sales. As long as you have a valid ASIN, you can apply to join the program.
If you are a seller looking to get more exposure and boost sales, the Amazon reviewer program is a great option. You can choose from a variety of options, such as running production and PPC campaigns, responding to emails, driving external traffic, or writing genuine reviews.
Cost
The Amazon reviewer program is an incentive for customers to leave honest reviews about a product or service they’ve purchased. In exchange, the company will give the reviewer an Amazon gift card, usually $1 or $3. This program is not free, but it can be a worthwhile investment for new businesses looking to convert potential customers into customers.
The program costs $60 per eligible SKU per year. However, it’s worth every penny. The program is not as expensive as you may think. It’s free if your product sells for more than $15, but it costs a few bucks. Amazon also charges a per-product enrollment fee of $60. In addition, Amazon also charges for the template.
How to become a reviewer
To become an Amazon reviewer, you must be a verified buyer who has purchased a product. If you do not have any experience writing reviews, start by reviewing a product that you have bought in the past. To make your profile more interesting, upload photos or videos to demonstrate your passion for Amazon products.
Reviewers are paid through affiliate programs and can earn up to 10% commission for each product they refer. In addition to this, you can get free samples from Amazon to try out new products. You can also help people choose products by providing unbiased reviews and guiding them through the options.
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https://zonspeed.com/facebook-ads-how-to-make-your-facebook-ads-campaigns-work-for-you
Facebook Ads – How to Make Your Facebook Ads Campaigns Work For You
When it comes to Facebook Ads, there are a few things you should know to make your campaign work. First, create a Facebook Ads account. Next, build a lookalike audience. Finally, optimize your ad. And run split tests. This will help you see which ads get the best results.
Create a Facebook Ads account
Facebook Ads makes it easy to target a specific audience. You can choose factors such as gender, age, and even language to narrow down your ideal customers. After you choose your preferences, you can save them so that you can create ads that are relevant to your target audience. It’s also easy to customize your ads, including changing the color, font, and layout of your ads. Facebook allows you to create several different ads simultaneously, so you can choose which one works best for your business.
Facebook Ads for Amazon can be a powerful tool for driving traffic to your store. If you create effective ads that are relevant to your product, you can convert visitors into repeat buyers. Unlike other ads, Facebook Ads for Amazon don’t require a landing page or email collection. Moreover, you can send coupons and other offers to your target customers through Facebook Messenger.
Build a lookalike audience
To make effective Amazon ads, you’ll need a good sample of your target audience. Generally, it’s recommended that you seed your audience with 20,000 to 100,000 consumers. However, quality can be more important than quantity. The most effective results will come from a solid sampling of customers who share similarities with your current customers. Luckily, audience solutions are available to help you create these audiences for Amazon ads.
Lookalike audiences are very useful for remarketing to your customers. You can customize them based on your customer files, most recent Amazon store purchases, or the country that your customers hail from. You can also choose to create a lookalike audience that’s larger than your existing customers. This will increase the chances of capturing the attention of people who aren’t your current customers, but are highly likely to be future customers.
Optimize your ad
One of the best ways to boost the performance of your Amazon ad campaigns is to optimize your ads. Amazon is very particular about the kinds of ads it displays, so you should use the right keywords to get the most conversions. To optimize your ad, you should create an auto-ad campaign or a manual one, and let it run for a couple of days. Then, reuse the best-converting search terms and keep your CPC bid higher. In this way, you can make sure that your ad campaigns generate the most ROI.
When creating your keywords, you should use both keywords and keyphrases. Keywords are great for product descriptions, but keyphrases are great for longer searches. When a potential shopper searches for a camera bag, they’ll likely use phrases, not just the word camera. In this way, your ad will appear when they type in the phrase.
Run split tests
Split testing is one of the most effective ways to improve your campaigns and increase conversion rates. This technique involves creating two versions of the same ad, but testing one element of it. This will help you see which ad variation is more effective at generating traffic and ultimately converting leads. The key to split testing is to select one metric per ad variation, and run the test for a period of three to five days. Don’t over-test, however; too many variants may confuse testers and waste budget.
Facebook offers several metrics for measuring the effectiveness of ads. The first metric to use is click-through rate. This metric can be used to determine if an ad has an increase in click-throughs or an increased cost-per-action. This metric can also be used to test different types of creative. You can test different headlines, images, videos, and call-to-actions.
Measure the impact of your ad
In order to maximize the impact of your Facebook ads, you must know your audience. The goal of your ads is to send targeted traffic to your product listing or landing page. You can only know if your ads are reaching your intended audience if you test them. However, many brands end up wasting a lot of money with poorly-setup ads. Using a split-testing strategy will ensure that your ads are reaching your target audience.
Using Facebook Ads to market your products is an excellent way to promote your brand, expand your customer base, and increase your ROI. But before you begin experimenting, make sure you split-test different headlines, copy, and images. You should also test different audiences to see which ones are the most profitable.
Reselling on Amazon – The Basics
Reselling on Amazon is an easy way to start a business. It’s also relatively easy to scale. However, reselling an established brand is much harder to scale than a private label business. In this article, I’ll go through some of the basics that you should keep in mind when you’re thinking about starting your own reselling business on Amazon.
Identifying a market for reselling on amazon
Identifying a market for resale is crucial to the success of your Amazon reselling business. The first step is to determine which products are the most in demand. This can be done by looking at the search volumes for those products. The search volumes are based on the total number of searches conducted on search engines over a twelve-month period. It is essential that you understand what these volumes mean before you can select which products to sell.
Amazon has a fulfilment system, or FBA, which allows you to use Amazon’s warehouses and fulfilment centers to fulfill orders. These services take care of all the logistics associated with shipping products, including customer service and returns. In addition, Amazon favours sellers who use their fulfilment services, so using an Amazon fulfilment service will improve your ranking and give you an advantage over competing sellers.
Finding a supplier
Finding a supplier for reselling on your Amazon store is an important step in making money from your Amazon business. However, a lot of experience and luck are required to find a good supplier. If you are new to reselling, it can take time to find the right supplier. However, if you’re an experienced seller, you might be able to find a good supplier quickly.
Start small and try contacting a supplier that doesn’t offer huge discounts. You can get a much higher discount if you buy in bulk. Make sure to keep contacting suppliers until you find one that’s willing to work with you.
Identifying products to resell on amazon
If you want to sell items on Amazon, it is important to identify products that are popular and in high demand. You can do this by checking out product sales history and seasonality. This will help you determine your selling margins and costs. You can also research similar items and identify manufacturers.
You can use software products that help you identify products that are popular. The AMZScout Product Database, for example, offers a free trial. All you need to do is fill out a form. The program will then provide you with product information and recommendations.
Scaling reselling on amazon
One of the first things to think about when scaling reselling on Amazon is how to find new product opportunities within your brand. You can even consider having your own factory to produce a new product for your brand. You can also expand your product offerings to new countries. While the US is Amazon’s largest market, other countries can offer you new opportunities to grow your business. You can also find unique products that you can sell on Amazon that are not available in your country.
Amazon FBA allows you to sell many different products without the need for extensive inventory and storage costs. This allows you to expand your business into new product categories and add related products without adding to your workload. You can also expand into other Amazon product categories.
The Difference Between Amazon and Google Ads
Whether you are shopping online or in person, you have probably noticed the name Amazon.com in your search results. The reason behind this is that Amazon is the world’s largest e-commerce company. It offers a wide variety of products and services, ranging from books to digital streaming and advertising. The company also provides a number of cloud computing services.
Amazon rebranded its advertising services as Google Ads
Google and Amazon are rivals for online advertising and both are using their ad networks for marketing purposes. The two have different objectives, however. While Google is more focused on CPC and CTR, Amazon focuses on conversions. The two services are not identical, so understanding how each works is vital. For example, Amazon’s advertising network is known as “Amazon Marketing Services” but Google’s is known as “Google Ads”.
While the two companies are different in their approach to advertising, Amazon is simplifying the process for brands. The company is also testing an attribution tool for advertisers, which will enable them to compare the effectiveness of different ads. The new ad network is aimed at increasing the number of ad dollars that marketers spend on the Amazon platform.
Amazon rebranded its advertising services as Amazon Prime
In recent years, Amazon has expanded its advertising services, which have included a variety of features and are somewhat confusing to advertisers. The new branding is aimed at simplifying these services and providing a one-stop shop for brands looking to sell on Amazon. The names of the products and services will also be renamed to reflect the new unified brand. The Headline Search Ads tool will now be called Sponsored Brands.
Amazon has been conservative with its ad load, but with a growing reach and a large database of rich shopper data, it has recently started upping its pitch to advertisers. The company has also been making appearances at industry events to make its case.
Amazon and Google have been successful online companies
Amazon and Google are two of the biggest names in e-commerce and are considered giants in their respective industries. The success of these companies is primarily due to the power of their search engine and display advertising. Facebook, meanwhile, has been a successful social network with a strong profit margin. While they are both positioned very well, they are also vulnerable to changes in the market and the threat of new players. However, if these companies are to survive, they should focus more on building a more service-oriented business model and increasing their profit margins.
Google has been aggressive in trying to compete with Amazon and has even launched several products to compete with the online retailer. One of its recent attempts was the Shopping Express service, which promised to deliver many items the same day. In addition, it was also planning to offer an annual subscription model similar to Amazon Prime. However, it has since shut down the project.
What is the Amazon Sales Rank?
The Amazon sales rank is the number of sales made of a particular product on Amazon. The number of sales in a particular period of time determines a product’s sales rank. If a product was not purchased within the last 24 hours, the sales rank would be different. Additionally, if no purchases are made for a few weeks, the sales rank will fall.
Product’s sales rank
A Product’s sales rank on Amazon is the number that indicates how many sales the product has made in the past. This number may not be the same for every product on the site. It varies from product to product depending on its category. It might be higher for Product B than for Product A, but this does not mean that the second product will sell more.
A product’s sales rank on Amazon is determined by several factors, including sales volume, number of reviews, retail price, and time period. For example, some products have a higher sales rank than others if they have been on the market for less than twelve hours. However, there are also products that have been on the market for more than a month.
For a product to sell well on Amazon, it needs to be relevant to its category. This means that it should have relevant keywords and a high quality image. Amazon also looks at a product’s conversion rate – the percentage of people who view a product’s listing and those who buy it. Other factors that Amazon takes into consideration are the Order Defect Rate (ORD), and feedback from customers. If a product gets good reviews, it will have a high sales rank.
How it’s calculated
There are many factors that affect how an item’s Amazon sales rank. The first is the amount of time that the product has been on the site. Amazon ranks each product in descending order based on how many times it has been sold. It also considers the recentness of the sales. A product’s sales rank will increase more quickly if it has sold more recently, such as the last 24 hours.
The second factor that impacts the sales rank is the number of reviews and sales it has received. In other words, the higher the number of reviews a product has, the better its sales rank. The Amazon sales rank can be viewed in several places, such as under a product’s “Product Information” or “Additional Information.” It can be displayed in more than one ranking, depending on the category that it belongs to.
How to maintain a good sales rank
The Amazon sales rank (also called the “best sellers” rank) is an indicator of your product’s popularity. Your ranking can go up or down, depending on the category you sell in. A higher BSR means your product is selling well, but a lower rank means your market share is shrinking. As Amazon is an ever-changing marketplace, it can be difficult to maintain a steady BSR.
One way to maintain a high Amazon sales rank is to consistently promote your products. You can do this by placing a product insert on your site that invites customers to post reviews. This will help you get more reviews, and more reviews mean more sales. Moreover, it’s also important to run regular promotional events to increase visibility and boost your Amazon sales rank. Limited-time sales events can temporarily boost your sales, but regular promotions can increase your Amazon sales rank.
Another way to maintain a high Amazon sales rank is to ship your products quickly and efficiently. The better your order processing is, the more likely customers will be to buy your products. Amazon also likes sellers who maintain a high in-stock rate and minimize pre-fulfillment cancellations and refunds. Sellers with higher percentages of perfect orders will be higher ranked than those with a low percentage of perfect orders.
How to Use the Amazon Sales Rank Chart
The Amazon sales rank chart is a great way to find out which products are selling well on the site. However, it is important to understand that the ranking is based on recent sales and not necessarily on what will happen in the future. For example, a mobile cover might be selling well right now, but once a new model is launched, the sales will go down.
Product images help sell a product
Product images are very important for attracting the attention of customers. They can help you stand out from the millions of other similar products on Amazon and convince them to read your description and product reviews. Ideally, your main product images should show the product in use. If the pictures do not show this, customers may be confused and request a refund.
A good product image should be coherent in tone and style. This creates a pleasant brand experience for users and conveys a strong sense of brand identity. A product image with inconsistent style will leave browsers uncertain and unconvinced by your brand. A top-quality product image will improve your product’s performance on Amazon, resulting in more sales and an improved overall ranking.
Besides making a good first impression, product images also reduce the risk of negative reviews. This is why investing in quality photos is so crucial for Amazon sales. Moreover, it is important to adhere to the Amazon rules about image and video uploads. Following these rules will prevent your listing from being removed from Amazon.
A product’s main image is the first point of contact between potential buyers and the product. Amazon customers will click on your product if it looks appealing to them. Similarly, a poor-quality product image will turn off potential buyers.
Product images help sell a product on Amazon
Product images are a crucial part of your product listing on Amazon. They should be appealing to potential buyers and highlight key features of the product. They can supplement the product description and can be accompanied by videos and 360-degree photos. They can also show a person using the product, which could help you get more sales. People tend to click on a product with a nice photo, but if your product picture is not up to par, your potential customers will think twice about purchasing it.
Product images must convey a strong brand identity. Using consistent style and tone is essential for a cohesive brand experience. If your product images have inconsistent styles and themes, your visitors will be confused and unconvinced. A good product image will increase the conversion rate and boost your product’s ranking on Amazon.
Amazon has strict rules about the quality of product images. It is important to follow these guidelines and ensure your product images meet the standards set by the company. Amazon also requires all products to be photographed flat or off-model, so if you plan to sell multiple products, you must make sure your images are high-quality and clear.
Good photography on Amazon can increase conversions. You should choose an attractive image that matches your product’s title, keywords, description, and features. It is best to feature a white background in order to give potential buyers a clearer view of the product.
Relevancy of a Product Rank on Amazon
Relevance
The relevance of a product’s rank on Amazon is based on a variety of factors, including the type of product it is and the relevant keywords it’s associated with. Amazon’s search algorithm is constantly changing, so it’s important to optimize your product for maximum relevancy. The faster customers can find your product, the fewer choices they will have to choose from, and the higher your customer satisfaction will be.
Price
Amazon has its own algorithm for ranking products. The algorithm looks at how many sales a particular product has made. The higher the number of sales, the higher the product’s ranking. The goal of this algorithm is to provide the best products to customers.
Selection
Amazon’s suggested products are a great way to save time when searching for generic items. When you type in generic terms, the suggested products will pop up with highlights about the product, including a low return rate, high ratings, and best-seller ranking. They will also ship quickly if you have Amazon Prime. They will ship directly from Amazon.
Sales history
The sales rank of a product on Amazon is a key indicator for its popularity. It tells you how many units of a product have sold and compares it to others in its category. It is based on a number of factors, including volume, number of reviews, retail price, and time period. There are two main theories about how Amazon determines a product’s sales rank. One says that sales are only considered for the past 12 hours, while the other claims that sales over 24 hours or more are counted.
Bullet points
Amazon’s ranking algorithm favors listings with high conversion rates, so placing your keywords in bullet points is a great way to increase your product’s visibility. The trick is to make sure your bullet points are informative and do not seem like marketing slogans. This will help your readers make an informed decision about which product to purchase.
Amazon’s ranking algorithm
The Amazon ranking algorithm works in a two-step process to deliver the most relevant results. It weighs various factors, including key performance and business metrics, as well as human judgment. In the first step, it narrows down the list of results and ranks them. The second step involves calculating relevancy.
What is Amazon Best Sellers List?
If you want to know what is Amazon’s best seller list, you need to understand how they determine this ranking. There are several factors that determine a product’s Amazon Best Sellers rank. Unlike the traditional sales rankings, Amazon uses a formula that is based on sales, not the price of the product or customer reviews.
Pricing
Pricing of Amazon best sellers is an important part of being successful on Amazon. You can use several different methods to set prices for your products. The key is to know what to charge for each item and to follow the policies of the marketplace. There are two main types of prices: list prices and manufacturer’s suggested retail prices.
Firstly, Amazon automatically adjusts its prices. It makes up to 2.5 million changes every day. Amazon’s prices change according to market forces. When your products are priced too low or too high, you may not sell as many units as you would have if they had been priced more competitively.
Recency
Regardless of the ranking system you choose to use, you should be aware of the Recency of Amazon best sellers (BSR). This metric is based on the number of sales of a product within a certain timeframe. This can be a useful tool in improving the performance of your product. People typically check out the most popular sellers in a category when looking for a product. A high BSR means that the product has been selling at a higher rate than the competition.
Amazon uses an algorithm to determine which products are best sellers. Unlike the conventional ranking system, this formula focuses on recency rather than price. For example, a product can be number one on Amazon UK but not in Australia, even though it’s sold more.
Kindle Unlimited
Kindle Unlimited is an online service that offers free e-books by some of the most popular authors. The service features titles published on a regular basis. These titles are also often new releases. A popular list of new releases is called the Top 100 Hot New Kindle Books. Usually fifty to sixty percent of the bestsellers are available for Kindle Unlimited. To check if a book is eligible, look for the KU stripe on its cover. Kindle Unlimited also offers a rotating selection of around 3,000 Kindle ebooks, which are hand-picked by Amazon editors.
Another great benefit to Kindle Unlimited is the ease of use. The service works seamlessly with Kindle devices and the Amazon website. It allows you to check out multiple books at once, and then return them at any time without incurring late fees. It also allows you to borrow multiple books at a time, without having to keep buying them.
Amazon’s Choice badge
To earn Amazon’s Choice badge, you should sell quality products and provide great customer service. You should also keep an eye on your inventory level. If your items are frequently out of stock, you will damage your chances of earning this badge. Another factor that will affect your chances of earning the badge is how often your customers return items. A low return rate is essential to gaining the badge.
The modern consumer is particularly particular about the speed of delivery. In fact, 41 percent of them are willing to pay more for next-day delivery. This is one reason why Amazon’s Prime offers guaranteed same-day delivery. This ensures faster delivery, which boosts customer satisfaction. If you are an Amazon seller, Amazon will consider the speed of shipping when awarding the Choice badge to your products.
What’s a Good Amazon Sales Rank?
There are several factors that can affect your sales rank on Amazon. First of all, you should try to keep it low. You should also try to push your product to become a bestseller. But keep in mind that you must pay attention to other factors, too. Those include pricing, keywords, and product reviews, which are not directly affected by the Amazon algorithm.
Getting a good Amazon sales rank
Amazon sales rank is a measure of how well your product has sold. It is expressed as a numerical score; the lower the number, the higher the sales rank. Your sales rank may vary depending on the category you’re selling in. You can see your sales rank by visiting your Amazon seller account and looking at the “Product Information” and “Additional Information” pages.
Your sales rank is based on recent sales, so a sudden spike in sales will increase your sales rank. On the other hand, a product that hasn’t kept momentum will lose its sales rank and fall in sales. Understanding how sales rank works can help you earn a good sales rank on Amazon. However, getting a good Amazon sales rank will depend on many factors, including your product category and sub-categories. Generally, a sales rank of one to three is considered excellent.
A high sales rank reflects the credibility of your product and the usefulness of your product. In addition to that, a good sales rank helps to drive ongoing traffic to your product pages. Top performing brands will get stickers on their listings. However, keep in mind that your Amazon sales rank is just one of the factors in sales, and you should focus on healthy margins and monthly sales as your primary goals.
Knowing your competitor’s sales rank
Knowing your competitor’s sales rank on Amazon will help you determine how to best compete against them. This information can be obtained by using Amazon analytics software, which will help you determine how much your competitor’s products are selling for each month, and the profit they are making. You can also gather this information by reading product reviews, which can reveal a lot about your competitors’ products. In particular, you should pay attention to negative reviews. They may reveal a lot about how you should improve your product.
The Amazon sales rank is important for your business, but it’s also important to remember that the sales rank is a relative measure. If you sell more than one product, your sales rank may decrease compared to the products that are selling better. This is because Amazon takes previous sales into account when computing the sales rank for an item.
Keeping track of your own sales rank
One of the most effective ways to improve your Amazon sales rank is to actively promote your product. Amazon places a higher value on products that have received recent orders, so it is a good idea to promote your products on a daily basis. Additionally, you can analyze the listings of competitors to see if they are selling more or less than your product.
In order to be successful as an Amazon seller, you must rank your products high in search results. To do this, you need to keep track of your own Amazon sales rank. This is not a hard and fast rule, but a simple tool that will help you understand your product’s sales velocity and competition.
In order to find out the sales rank of your product, you can use the Amazon Seller Central account. There, you can see how your product sold last month and how your competitors fared. By using these tools, you can track the sales of different products in your category and decide how to improve your marketing and product development.