Negative keywords are the bouncers at the door of your ad campaign – they only let in the people who are highly interested and are more likely to convert.
Using negative keywords in your Amazon advertising can help you maximize your budget performance by ensuring that your ads are only shown to the right people. They also save you money by eliminating irrelevant searches that cost you money.
Negative keywords are like a magician’s assistant
Negative keywords are the unsung hero in the world of Amazon advertising. They can save you a lot of money by not showing your ads to those who aren’t interested in your product, letting you focus your budget on those that are.
Negative keyword lists can be created at a campaign or ad group level depending on your needs. A campaign-level negative keyword list will prevent any searches containing that term across all campaigns, whilst an ad group-level negative keyword list will prevent your ads being shown for that specific term in a particular ad group.
Negative keywords can also help to keep your ad spend under control by eliminating search terms that aren’t relevant to your products or services. These can include low performance terms or overly expensive keywords that have a high cost per click (CPC).
They’re like a GPS for your advertising journey
The world’s largest online retailer, Amazon is a force to be reckoned with. Its most well known offerings are its e-commerce platform and Kindle e-reader devices, but it’s also a player in the streaming video game and cloud computing space, among others. Despite its myriad offerings, the company has a clear focus and an impressive ethos to boot. With an estimated stock market capitalization of more than $268 billion U.S. dollars as of June 2018, it’s no wonder that Amazon is the company to beat.
The best way to start is by using the ad platform’s search term report to identify a few key words and phrases that will make the cut for your next big campaign. As you go, remember to keep a close eye on your budget. The key to success is in ensuring that you don’t overspend on your most profitable keywords. Using the right keyword tools and strategies can mean the difference between a well performing campaign and a flop.
They’re like a dance partner
Negative keywords are one of the most important elements of a successful advertising campaign. They help you send only the best traffic to your product listing page so that you can boost your conversion rates and sales.
They can also be a huge asset for your overall search engine optimization (SEO) strategy. They help you ensure that your website is optimized for the right search terms and that your brand is shown up first on the SERPs when someone searches for the products or services your business provides.
The best way to find negative keywords is to look at the search term report that Amazon provides on a regular cadence. This report can identify keywords that are triggering your ads but do nothing to convert, thereby wasting your ad budget.
For example, if you sell folding camping chairs, you may not want your ad to show up for searches that include “chairs” or “wooden chair.” These terms are irrelevant and don’t lead to conversions.
They’re like a secret weapon
Negative keywords are a crucial part of a successful advertising strategy. By excluding irrelevant searches, they help you ensure your budget is well spent and the right audience is seeing your ads.
Amazon negative keywords can be added to an entire campaign or to specific ad groups. They are a great way to segment your campaigns, ensuring that only the most relevant ads are running in each one.
Another benefit of negative keywords is that they can prevent keyword cannibalization. This happens when two related ad campaigns occupy the same keyword placements in Amazon’s SERPs, which can hurt your ad performance.
To find negative keywords, start by examining the Search Term Report that Amazon provides. This will reveal all of the search queries that triggered your ads.