If you are wondering how to increase your conversion rate, you must know about Search Frequency Rank (SFR) and Click Share. Knowing these two metrics can help you choose keywords and build strong campaigns. Click Share is Amazon’s measure of the frequency of a keyword’s appearance in a search. It’s calculated by dividing the number of times that a particular keyword was clicked by people looking for your product.
Relevancy
One of the most important factors in determining the relevancy of your product on Amazon is the search frequency rank. You can determine this by using the search bar on Amazon. When you click on the search bar, your search terms will be displayed in order of relevance. The higher your search frequency rank, the more relevant your product will be to your targeted customers.
To use search frequency rank, you need to have a good understanding of the terms that your customers are searching for. It is important to remember that a search term that ranks first has been searched more often than a search term that ranks third. In the past, Amazon did not provide this data and it was only possible to estimate the volume of searches using PPC campaigns.
Click-through rate
The Click-Through Rate (CTR) of an ASIN shows you how often that ASIN has been clicked on Amazon. This is a useful metric to monitor if you want to make your campaigns more effective. To calculate your CTR, you need to know the frequency of search terms that your target customers are using to find your product. Then, divide that number by two to get the total number of clicks for that ASIN.
In addition, this tool gives you insight into what keywords your potential customers are typing into the Amazon search bar to find your product. This can help you optimize your keywords and increase your conversion rates. Search terms that are popular with Amazon customers tend to rank high on the SERPs, and if your product has a high CTR, you can dominate your niche with just one keyword campaign.
Conversion share
Conversion share on Amazon is a metric you can use to measure the impact of your marketing efforts. It is calculated by dividing the number of times a certain search term is clicked by the number of times a product has actually been bought. This can help you choose the best keywords and create campaigns that convert well.
Amazon’s search data provides information on conversion share, click share, and total number of orders. This data is available in CSV and Excel formats for easy download and further analysis.