Relevancy
In order to determine the relevancy of a product, Amazon’s A9 algorithm considers a number of factors. This includes product popularity, sales velocity, and conversion rate. It also considers keywords. Relevant keywords improve a product’s ranking, but those that are not relevant hurt its ranking. To improve your ranking, use a keyword tool like Keyword Scout.
Keywords
The algorithm that Amazon uses to rank products depends on many factors. Among these factors are keywords and search terms. The relevance of these elements are very important in determining the results. The sales volume of a product also determines its ranking. The higher the sales volume, the higher the product’s rank. A higher conversion rate also means that a product will receive a higher rank.
Product description
Amazon‘s algorithm for product description prioritizes products with compelling descriptions. It takes into account a variety of factors, including the relevance of the search query, the product’s availability, pricing and conversion rate, and customer reviews. As a result, it is essential to include detailed and compelling descriptions.
Customer reviews
Customer reviews are the foundation of online commerce, and they have a tremendous impact on the success of many products. However, there is a big problem with the authenticity of some of these reviews, and Amazon has taken action to tackle the problem. A recent data leak revealed that unidentified sellers were coordinating with one another to purchase reviews from customers. As a result, several popular device makers and other companies were removed from Amazon’s marketplace.
Sales history
If you’re selling on Amazon, you probably have noticed that Amazon’s algorithm for sales history has an impact on your organic ranking. While Amazon doesn’t reveal the exact calculations behind its algorithm, most experts agree that three factors are key in determining your BSR. They include price changes, historical sales and competition for the product you’re selling. As long as you have a good sales history, you’re likely to see your BSR fluctuate only a small amount.
Price
The price that Amazon displays on your listing is determined by the total price you have paid for the product, plus the shipping charges. This means that you can sell a product for less than its retail price and still get noticed. Amazon uses an algorithm to determine this and a number of pricing strategies are available.
Product promotions
When you have a product that you’re trying to sell, you want it to rank as highly as possible on Amazon. The Amazon Algorithm is designed to help you achieve this goal by matching products and buyers. It also looks at factors like the price and availability of stock.
