If you’re creating an Enhanced Brand Content template for Amazon, you’ll need to include your SKU and logo. Once you’ve done this, you can choose from one of the five different templates available. Each template has its own requirements and features. You should include your Brand logo and the Product Description, as well as two header images and four product feature images.
Custom template for amazon enhanced brand content template
Enhanced Brand Content (EBC) is an Amazon feature that allows you to tell your brand’s story with high-quality images and texts. It is a great way to showcase your products and your brand values, and it’s been proven to increase conversions by six to twelve percent. There are five prebuilt EBC templates, but you can also create your own by choosing Custom Template and using image modules and text modules.
You can also add video content to the Main image block of your enhanced brand content template. Various video formats are supported, including MPEG-2 and 3GP. When uploading the video, make sure the thumbnail is of high quality. You can also add alt text to the image, which will be indexed by Google and other search engines.
EBC templates are customizable and allow you to insert a Brand logo and a Product Description. The template also allows you to insert up to two header images, two product feature images, and four text fields. It also allows you to add a video to the header image or feature image fields.
Steps to create an Enhanced Brand Content template
When selling on Amazon, you may be wondering how to create an Enhanced Brand Content (EBC) template. These templates allow you to add additional rich media assets to your product detail page. They’re similar to A+ Content templates and allow you to customize the information for your products. There are five pre-built EBC templates that you can customize to meet your specific needs. You can include references to your company as a distributor or seller, contact information, pricing information, shipping details, and more. In addition, you can add copyright symbols and registered symbols. And if you wish, you can add pictures and boastful comments.
Amazon Enhanced Brand Content is designed to entice potential customers to purchase your products. Although it’s not 100% free to use, it offers a great way to get the attention of potential buyers and move them down the buyer funnel. It’s also highly effective for conversion, since 60% of Amazon viewers scroll to the product description page because they’re interested in learning more about the product.
Requirements for submitting Enhanced Brand Content to Amazon
If you’re selling a product on Amazon, you can increase the chances of your listing being featured by integrating Enhanced Brand Content. This type of content combines text, images, and comparison charts. It’s important to keep the text succinct and interesting and to use bullet points where possible. You should also capitalize keywords when appropriate.
The best way to ensure your Enhanced Brand Content is approved is to validate it through the Amazon Brand Registry. This is especially important if you use keywords, since some of these can cause your content to be rejected. You’ll also need to validate embedded content and alt-text keywords to ensure that they’re not banned.
Amazon’s Enhanced Brand Content page allows you to showcase five images and four texts, but it doesn’t automatically approve them. Depending on the type of content, it can take up to seven days for Amazon to approve it. Amazon also allows you to have up to 20 pending submissions at any one time.