Choosing the best Amazon PPC software is a crucial step for any serious seller. It should be able to provide keyword searches that boost your product’s visibility and conversion rates.
Fortunately, there are several Amazon PPC software tools out there that can help you achieve these goals. These tools include:
SellerLabs
SellerLabs is a marketing analytics software that assists businesses in developing strategies, managing customer reviews and running PPC campaigns across multiple Amazon websites. It also features an integrated communication center to connect with customers and send them custom messages.
It’s an all-in-one platform that can be used by both novice and experienced sellers. It includes nine valuable features, including rules-based automation and negative keyword targeting.
The tool is also available on a free plan. It’s a good option for Amazon sellers who don’t have the budget to buy separate software tools.
Besides Amazon PPC, it includes other useful features like product research and listing optimization. It uses machine learning algorithms to automatically optimize your campaigns, helping you reach your ACoS targets.
It also includes more than 60 days of campaign data and offers a bulk actions feature that makes it easier for merchants to choose search terms and bids. It’s an excellent choice for Amazon sellers who don’t have the time or patience to select keywords and bids separately.
Perpetua
Perpetua is a ppc amazon software that helps e-commerce sellers and brands grow their business. It has a suite of features including PPC management, campaign automation, and reporting tools.
It removes the need for users to do keyword research and ASINs (Amazon Standard Identification Numbers) targeting manually, allowing them to automate their entire campaign process. It also includes native apps for Android and iOS, allowing them to launch campaigns and monitor performance from anywhere.
One of the major strengths of Perpetua is its benchmarking tool. The tool allows users to see how their ad results compare to their competitors in a particular sub-category.
Another key feature is its ability to optimize based on your goals. Rather than creating one-off campaigns, you can set up several goals that will be optimized automatically with the changes and adjustments that Perpetua believes are necessary.
You can also optimize your ad spend by setting a specific budget to allocate towards the keywords you want to win on. By doing this, you increase the likelihood of your product showing up in the top performing spots for these words on Amazon.
Adbadger
Adbadger is a ppc amazon software that helps Amazon sellers easily launch, manage, and optimize their campaigns. It also has an intelligent search engine that flags unprofitable keywords and removes them from your account, which prevents you from wasting your ad spend.
It also offers premium Amazon advertising training, a built-in community support platform, and a free blog that can provide new insights even before you buy a monthly plan. This tool is aimed at small-to-medium Amazon businesses and is designed to help you maximize your profits and grow your business.
Their bid optimization tool uses a proprietary bid algorithm to analyze conversion data and make daily micro bidding adjustments. They also have a negative keyword automation feature that scans your accounts for unprofitable keywords and automatically adds them to your list of negatives.
The team at Adbadger are very knowledgeable about PPC, but they’re open-minded enough to constantly adjust their systems as things change. This mindset is important because e-commerce is constantly changing and those who can’t adapt will be left behind.
SellerApp
Amazon PPC is a full-time job – you need to manage a large number of campaigns and constantly monitor your bids, keywords and negative keyword targeting. This is why many sellers are looking for a tool that can automate these tasks.
Fortunately, SellerApp has a rule-based automation feature that saves you time and resources. Simply specify your campaign and profit targets, and the software will choose the best keywords and product targetings for your ads.
It also helps you to find profitable products and supercharge your conversions. This Amazon PPC management software has a freemium plan for sellers of any size and a professional plan for those with more products.
The tool also features a free Amazon keyword research tool, competitor lookup and product intelligence tools to help you win on the marketplace. It also has a product sourcing tool for finding reliable manufacturers who can help you launch your next product. Its data analytics, AI algorithms and prompt customer support make it a great choice for any ecommerce business.