Amazon Sponsored Display is a unique and powerful advertising strategy that helps you boost your brand awareness and drive more sales. It allows you to target shoppers based on their shopping behavior, including past search terms, views, and purchases.
Vendors and sellers registered in the Amazon Brand Registry can use this feature to target shoppers on and off Amazon. Ads can appear on the home page, product detail pages, and shopping results.
Sponsored display
Sponsored display ads are an important part of an Amazon marketing strategy because they can re-engage and retarget shoppers across their shopping journey, both on and off Amazon. They can also help increase sales and conversions when used alongside other ad products like Sponsored Brands and Sponsored Products.
The Amazon Sponsored Display network displays your sponsored ads on product detail pages, in the right sidebar, and on shopping results on desktop and mobile. The ads are based on shopping signals, which include what products users have viewed, what categories they are interested in, and their shopping carts.
When creating a campaign, select whether you want to target your ads to audiences or product targets (like a competitor’s products). Then choose the products you’re advertising and set a bid.
Bids are placed per target, much like keyword bids, and you’ll need to regularly optimize them if you want to get the best ROI. However, since you’re not targeting keywords, the resulting CPCs and spending are likely to be lower than with search ads.
Banner ads
The Amazon display network allows you to run display ads on the Amazon website and third-party websites partnered with Amazon. These ads are available in the form of a banner, side widget, or video ad (still in beta).
In addition to these ad formats, Amazon also offers sponsored products which can be used by brands to boost their sales on the platform. These ads are a great way for brands to get noticed and generate traffic.
They are also a smart way to build a list of new customers who haven’t yet purchased your product or brand. These customers have shown interest in your brand by having viewed your product listings or similar products on Amazon.
Amazon provides detailed ad targeting data that you can use to optimize your Sponsored Product campaigns. This data can help you add new keywords and refine the performance of your campaigns.
Side widget ads
If you want to display Amazon ads on your site, there are a few options available. You can add the ads to a sidebar or you can put them on an article, like in a magazine or book.
Amazon’s display network is the largest of all retail ad networks, which means you can place your ads on many different pages and categories on Amazon. It also allows you to target audiences and use advanced targeting options.
Sponsored Display ads are a great way to promote your product and increase sales on Amazon. They allow you to target shoppers based on demographics and interests, as well as product details.
You can create a campaign by entering your campaign name, date range, daily budget, ad group names, and bid optimization strategy. Ads will automatically appear when potential buyers browse on Amazon, and you only pay when they click the ad.
Unlike other Amazon advertising solutions, Sponsored Display ads can be used by brands that don’t sell on Amazon. It also allows marketers to leverage 1P data that is otherwise unavailable to them.
Product display
Amazon display ads can be placed on Amazon (on product detail pages and shopping results), on competitors’ listings, and on third-party websites or apps. These ads don’t rely on keywords; they target customers who have shown interest in a product category through browsing signals, such as what they buy, what they look at in their shopping carts, and where they shop.
These ads can boost your campaign performance with a higher ROAS. They also allow you to customize your ad creative using hand-picked logos and headlines.
Sponsored products are a great way to promote individual product listings on Amazon, whether you’re promoting new items, clearing out extra inventory, or showcasing best-selling products. They’re a cost-per-click option that’s available to brands of all sizes.