If you want to sell your products on Amazon, you need a strong marketing strategy. A good marketing agency can help you get the most from your investment by delivering effective PPC campaigns that are aligned with your business goals.
Running a successful Amazon PPC campaign takes time and experience. While launching on Amazon was relatively easy just a few years ago, it now requires more than just strategy and creativity to become successful.
Cost-per-click
In a cost-per-click (CPC) model, an advertiser pays the publisher each time someone clicks on their ad. This is a popular model used by major ad platforms such as Google Ads and Amazon Ads.
Regardless of the type of CPC model you choose, there are a few key metrics to keep track of for your campaign success. For example, if you are running a B2B website, it is critical to know how many leads your site generates per click.
This will help you determine how much to bid on your keywords and ad placements. Once you know this, it’s easy to set your budget and ad schedule.
Once you have a good idea of the keywords that will generate more clicks, you can use your keyword reports to determine how well they convert into sales. If you’re targeting high-converting keywords, you should increase your budget to cover more of your target ACoS (actual cost of sale).
Ad copy
In the competitive world of Amazon advertising, your ad copy needs to stand out. That means writing compelling copy that’s relevant and aligned with your keywords and landing page to get clicks and conversions.
It’s also important to communicate your credibility in your ad copy. This could be through company awards, statistics or customer reviews.
A credible brand is instantly more believable and increases your conversion rate. So be sure to make this part of your ad copy as clear and detailed as possible.
Ads on Amazon are a great way to get your products in front of new customers. They also help you boost product sales and build a loyal customer base.
Ad scheduling
Ad scheduling is a feature that allows you to direct your Amazon ads to appear during certain hours of the day. It is a powerful tool that can help you generate more sales, decrease your advertising cost of sale (ACoS), and improve your return on investment.
The best ad scheduling tools allow you to select specific times and days when you want your Sponsored Ads to appear or be paused. These time periods can be based on your target demographics and browsing habits.
If you have a product that gets a lot of sales in the first few hours of the day, it makes sense to push ad spending during that period. However, this can be a time-consuming process, especially if you’re not sure which day or time is the best for your business.
Luckily, there are a number of companies that offer automated ad scheduling for Amazon. Some of these tools also provide hourly data to let you know how well your ads are performing each hour.
Keyword research
Keyword research is a critical element of any successful pay-per-click campaign. However, this task can be a daunting one for many businesses, as it requires a lot of time and expertise to complete correctly.
Amazon PPC agencies have a team of experts who specialize in keyword research for their clients’ products and campaigns. These professionals can provide accurate keyword lists that will optimize your ad performance and increase conversions.
Effective keyword research enables you to expand your online reach and control your unique selling points (USPs). It also gives you an opportunity to discover search terms that your competitors aren’t ranking for, which can be used to gain an edge over them.
You can also benefit from negative match type keywords, which can help you avoid paying for clicks that aren’t relevant to your product. You can block certain keywords or terms in your campaigns to ensure that you’re only bidding on searches that are relevant to your product.