If you’re a seller, you must be familiar with the Amazon ad specs. These specifications include all the requirements, creative guidelines, ad sizes and formats that sellers need to consider.
Amazon Sponsored Display allows sellers to target shoppers on the product detail pages of mobile and desktop websites as well as customer review pages. This type of advertising is based on shopping signals, so it doesn’t require keywords.
Banner Sizes
Banners are the large image, video or HTML5 ads that sit along the top and sides of websites. They are used to promote products and services, boost brand awareness, and drive sales.
In order to ensure a good experience for users, the Interactive Advertising Bureau (IAB) sets standards for ad sizes that are standardized across all advertising networks. This will help prevent ad fraud and make sure that your advertising doesn’t disrupt the user’s browsing experience.
Currently, the most popular ad size in digital is the 300×250 Medium Rectangle with 40% of global inventory. This is a standard banner size that works well on both mobile and desktop.
The Wide Skyscraper is another popular ad size. It works well on mobile and converts very well both as a text and image ad. The Wide Skyscraper is the second most popular ad size in global inventory, with 12% of global impressions.
DSP Logo
Amazon’s Demand Side Platform (DSP) allows you to buy video and display ads both on and off of Amazon using programmatic ad buying. It uses shopper and advertising inventory data to target and buy the right ad slots at the right price.
DSP is ideal for brands looking to develop brand awareness, a critical aspect of a well-rounded Amazon advertising strategy. It can also be a great tool for retargeting, helping to build long-term relationships with customers who aren’t yet familiar with your products.
DSP offers four main ad types, including static, dynamic, Sponsored Products, and Sponsored Brands. Advertisers choose which creative type they want to use based on the size, format, and other requirements they have for the asset. They must comply with the specifications of each ad type, which include a minimum file weight, required creative dimensions, and other guidelines.
Advertising Banner
Amazon advertises across desktop and mobile channels, so it’s important to have a logo that works well on both platforms. This will ensure that you’re reaching the right audience and driving the best results.
Amazon Sponsored Brands Ads appear above search results and give you a chance to showcase up to three products in one banner. They are a great way to increase brand awareness and drive traffic to your storefront.
To make these ads as effective as possible, they need to include a clear call-to-action button and a high-quality logo. They should also contain a relevant product image, and concise copy that includes a review and social proof.
These banners must be designed at 2X resolution (twice the “display” size) to provide image clarity on devices with high-resolution screens. They should also include an AdChoices label in one corner, which Amazon will automatically overlay on your creative.
Commercial Specs
One of the most interesting aspects of running ads on Amazon is that the company is able to make it possible for third-party advertisers to buy ad space on its platform. This is facilitated by its publisher services division, and is a boon to publishers of all sizes.
To get the most out of your ad campaign, you should not only make sure your banner is in the right size and resolution but also complete a bit of A/B testing to see which elements of your ad are most successful. The best way to do this is by leveraging a platform like Nozzle that will intelligently track and report on your ad performance. The most important metric is your conversion rate, which we can track on your behalf.