Keyword research is one of the most important factors in maximizing your product visibility on Amazon. It’s also a crucial part of generating sales.
You can use a keyword tool to help you find the best keywords for your listings. These tools are easy to use and free to use.
Title
The title is the first thing people see when they search for your product on Amazon. It’s your chance to make a great impression and get their attention.
The best product titles on the market offer valuable information that helps customers find your product easily and quickly. They contain specific keywords, model number, quantity example, product categories and other important information that will help customers decide if your product is the right fit for them.
You should also avoid overstuffing your title with keywords and irrelevant terms, as this can cause confusion among customers. Instead, try to include as much relevant information as possible to ensure that your customers get all the details they need when looking for your product on Amazon.
It’s also a good idea to include a brand name in your product title. Putting your brand in the title before your product name will make your product look more professional and trustworthy.
Description
Product descriptions are one of the most critical parts of an optimized Amazon listing. They give you the opportunity to really sell your brand’s key differentiators and highlights, ensuring that customers make an informed purchase decision.
Your product description should be concise and a good balance of customer-centric and solution-oriented. It should also be able to answer all of your customer’s questions about the product and provide them with the information they need to make a decision.
It should also be relevant and natural. By writing your descriptions with keywords in mind, you can get higher search engine rankings for them on both Amazon and Google.
Generally, you can only use up to 2,000 words for your description. However, you can add HTML elements, like line breaks and lists, as long as you stay within the character limit.
Product Image
Product images are a crucial part of any online selling business. They attract potential customers and encourage them to make a purchase.
Amazon takes product image quality seriously and requires sellers to meet certain requirements. These standards help ensure that your product images don’t distract customers and will improve their shopping experience.
In addition to meeting these requirements, product images should be free of clutter and contain no more than the product you’re selling. This helps to increase conversions and sell more products on Amazon.
The main image on your listing must show the product you’re selling on a completely white background. It should take up 85% of the photo’s frame, allowing Amazon buyers to quickly identify what they’re looking at.
Search Terms
Amazon search terms are the words that buyers type into the search bar to find a product. The A10 search algorithm matches these terms to your product and shows it on the first page of results.
Ideally, you use the most relevant and most appropriate keywords for your product. Avoid using any keywords that are misleading, irrelevant, or out of context.
Many sellers fail to take full advantage of the Amazon backend search terms field, resulting in lower search volume and low conversions for their products. However, this can be easily overcome by optimizing the search term fields.
Amazon offers a weekly search terms report for sellers to identify the most relevant keywords for their products and optimize their listings or PPC campaigns with them. This report shows the most popular search terms and a click-through rate (how frequently customers clicked on a product after searching for a specific term).
