Amazon PPC is one of the best ways to boost your product sales on Amazon. It allows you to bring your product up to the top of search results, so shoppers can easily find it.
However, it can also be easy to incur a loss if you don’t track your PPC costs and ROI properly. That’s why it’s important to set clear goals for your Amazon PPC campaigns from the start.
Keywords
The first step to running an Amazon PPC campaign is to identify and select keywords. You should aim to use keywords that have a good balance of volume and CPC for your budget.
Keywords are words that shoppers type in the search box to find a product they’re interested in. They’re also the phrases you bid on in your ads, triggering them to appear.
Once you’ve picked out your keywords, the next step is to run automatic and manual campaigns for a certain period of time. This will give you valuable insight into which search terms are converting and which aren’t.
Once you’ve analyzed your automatic and manual campaigns for some time, you can analyze search term reports in Sponsored Products to get an idea of what works best. This will help you focus your keyword selection and your campaign optimization.
Ads
Amazon’s PPC platform lets you create ad campaigns for your products and charges you each time someone clicks on them. Ads are a great way to drive sales and increase your organic rankings on Amazon.
When you create an ad, you specify keywords that Amazon matches with customers’ search queries. Then, Amazon auctions off ad slots for each keyword.
In this way, you can target the exact users who are intrinsically searching for your product. For example, if you target the keyword “bottle,” Amazon will show your ad when people search for “bottles.”
The cost per click is typically in the range of $0.02-$3.00. However, this can vary depending on your product category, marketplace, ad type, and level of competition for ad slots.
As with any ad campaign, you need to set a budget that is right for you. The best way to avoid running over your budget is to test different ad types and see what works for you.
Bids
Amazon PPC is a great way to get your products seen on the platform. It works on a pay-per-click basis, meaning you only pay when someone clicks on your ad.
Bids on keywords are a key part of the Amazon PPC process. These are used to determine where your ads will appear in search results and product detail pages.
When it comes to keyword bids, the key is choosing keywords that are relevant to your product. The best place to start is with Sonar, a free keyword tool that pulls search terms used by real Amazon customers.
You can use either automatic or manual targeting for your campaigns. Both options give you greater control over your keywords and ad spend.
As you get better at running your PPC campaigns, you’ll become more efficient in setting your advertising budget and choosing keywords that convert. This means you’ll spend less on ads and earn more sales.
Reports
Amazon offers a variety of reports to help you track and analyze the performance of your PPC campaigns. These include Search Term reports, Targeting reports, and Advertised Product reports.
These reports are crucial for optimizing your advertising strategy and making informed account-wide decisions. They provide valuable data that can help you improve your Amazon ads and boost sales.
The Advertised Product Report allows you to see the ASINs and SKUs that your ads were placed on on Amazon by ad group and campaign. It also shows the number of clicks, impressions, and conversions for a specific ASIN, which you can use to make more informed marketing and advertising decisions.
The Search Term Report, available through Amazon Brand Analytics, shows which keywords drive customers to your products on Amazon. It’s important to remember, however, that it doesn’t tell you how the customers used to find your products – which makes analyzing this data tricky.
