Amazon URLs can be very effective for boosting product ranking, especially when you target a keyword. A Super URL provides Amazon with the necessary information and brings a customer directly to your product listing. It also helps in retargeting, which is a process of driving traffic to your Amazon page from external sources.
Canonical URLs
Amazon canonical URLs are a great way to maximize the visibility of your product in search engines. According to Amazon, one quarter of all Amazon traffic comes from search engines, so it’s important to take advantage of the ability to create a URL that contains your target keywords. The key to getting the best possible canonical URL is to use a combination of long-tail and short-form keywords.
Canonical Amazon URLs are similar to typical SEO URLs. When you want to get the most traffic from Amazon, use a URL that includes at least five of the five keywords that are most important to your product. Amazon will automatically add those keywords to your canonical URL based on the keywords found on your product page.
2-Step URLs
Amazon 2-Step URLs are a great way to increase your organic ranking and boost your sales volume. They lead shoppers to your brand’s product page, where they can choose the product they want. The URL has a unique timestamp, so Amazon can attribute its popularity to a keyword.
You can use two different types of 2-Step URLs for your products. A first type relates to searches with a single ASIN, while the second type focuses on product search results. This is useful when you’re running a sale and want to direct buyers to products on discount. In addition, you can use 2-Step URLs in email newsletters and Facebook and Google ads to direct buyers to your products.
Hidden Keywords
Whether you sell products directly from Amazon or through a third-party seller, you’ve probably heard about the importance of listing optimization. You may have worked to optimize your product’s title, features, and description. But did you know that you can also boost your discoverability by adding hidden keywords? This is a key way to make your products more visible to shoppers and cast a wide net for searches.
When a customer lands on a product page through Amazon’s search engine and clicks through to purchase it, they’re giving your product a boost in the ranking algorithm. When they click through, the Amazon algorithm credits the product with the keyword used to search for it.
Field-ASIN
Field-ASIN Amazon urls were created with Helium 10 Gems and were previously referred to as “2-Step via Brand URLs.” While many of the articles and knowledge base articles still refer to these URLs, they no longer work. Fortunately, Helium has since updated its knowledge base to remove them.
Using ASINs to identify products is extremely important for Amazon sellers. They help buyers better identify your products in search results, while providing a streamlined shopping experience. It’s also important to use the correct ASIN in all of your listings. Using the wrong ASIN can lead to inaccurate listings, which customers may not like.