There are a lot of things to consider when it comes to Amazon PPC. Developing an effective plan for this type of advertising can take a lot of time. And a lot of research has to go into it. That’s why many brands hire someone to handle this for them. Here are a few of those things.
Cost-per-click (CPC)
Cost-per-click (CPC) is an important metric to track when it comes to advertising on Amazon. It is an indicator of how effective your ad is in increasing your sales. This figure can vary considerably, but it usually is below $0.80. In order to maximize your revenue, your ad should have a high CPC, but a low CTR may also be a sign that your listing is lacking in quality.
Amazon’s CPC will depend on what type of product you sell. For example, if you sell electronics, you will want to focus on promoting products that are in high demand. When people search for a specific product, you want to be able to appear on the first or second page of search results. However, if your product is not a household name, you’ll face competition from tens to hundreds of competitors. These competitors may choose to invest in Amazon PPC and take customers away from your organic listings.
Exact match targeting
The exact match keyword match type is the strictest of all the match types in Amazon advertising. It excludes other keywords to narrow the field of potential customers and lower the amount of people who see your ad. While finding the best keywords for exactness is time-consuming, when done correctly, exact match targeting can result in high-quality traffic for your products.
You can refine your keywords with Amazon’s Brand Analytics. This software is free to download and includes a free eBook on Amazon keyword research. It provides you with the context of search queries for products and brands, and also allows you to refine negative keywords. Using negative keywords will prevent your ads from showing for close versions of search phrases or slight misspellings of keywords.
Dynamic bidding
Amazon dynamic bidding is a powerful feature that adjusts the bid for your ad according to the likelihood of a conversion. The bid can be increased to three EUR for the top search result and reduced to zero if there’s little chance of conversion. However, this feature is not intended to replace a sophisticated auto-bidding system.
Before using dynamic bidding, it is important to understand the limitations of the feature. It can limit your budget if your competition is strong in the category. Also, it can be detrimental if your product doesn’t sell. Nevertheless, it is a great tool for testing the effectiveness of your PPC strategy. You can use it only if you have enough data and have a solid strategy.
Sponsored Product ads
Sponsored Product ads on Amazon are a great way to promote your product. They appear in multiple places throughout the site and can increase sales by as much as 30%. They can also increase your brand’s exposure and build catalog awareness. However, they must be placed on products that will be eligible to appear in sponsored product ads. Fortunately, Amazon has made it easy to use sponsored product ads.
Sponsored product ads are paid advertisements that appear in search results and product detail pages. These ads are similar to the ones you see on Google, and are keyword-based. You can target customers by bidding against specific keywords that are relevant to your product. You can either choose to bid manually or use a program to do this for you.
Keyword strategy
One of the most important aspects of your PPC Amazon campaign is keyword research. The right keywords can make or break your campaign, and it’s crucial to optimize your campaign on a regular basis. To find the right keywords for your campaign, you can use keyword research tools like Jungle Scout. There’s also a guide on Amazon’s website that will teach you about keyword research.
Amazon’s keyword tool lets you enter keywords and see their suggested bids. The tool can also suggest related keywords. Then, you can add all the keywords at once or separate them into groups based on their relevance. The keywords are also flexible, and you can use them for both broad match and exact match groups.
