Shopify Vs Amazon – How to Compare the Two E-Commerce Platforms

When comparing shopify vs Amazon, it is essential to understand the key differences between the two e-commerce platforms. We’ll compare the costs and features of each platform, as well as the Search engine optimization (SEO) benefits of each. This article will help you make the best decision for your business.

Comparison of two e-commerce platforms

Creating an online store can be tricky if you do not know how to start. Both Shopify and Amazon provide you with tools to create your store and sell products. However, there are some differences between the two platforms that you should know about. Shopify is a specialized eCommerce platform that provides tools to create your own online store while Amazon is a marketplace for sellers.

Amazon requires that you pay a percentage of every sale. Shopify doesn’t charge a percentage of every sale and offers hundreds of payment options. Both sites are suitable for small businesses and cross-border e-commerce. Shopify also offers a range of paid themes for a customizable store.

Costs

The first thing to keep in mind is that you will have to market your store after you’ve set it up on Shopify. Unlike Amazon, where Amazon does a lot of the marketing for you, Shopify requires you to promote your brand on your own. You will also need to keep track of your sales data yourself, since you don’t get any reports with the basic plan. In addition, you will be charged a transaction fee for any sales that you make on the platform.

In addition to the selling fees, you will also have to pay for the monthly subscription and the Fulfillment by Amazon (FBA) fees, which cover inventory storage and order fulfillment. These costs can be tricky to keep track of, so it’s best to consult the Amazon Fee Schedule for more information.

Features

Amazon is an online selling platform that allows you to sell a variety of products. You can also use Shopify to sell products sold on Amazon. Both platforms offer a variety of features, but there are some differences in the features. For instance, Shopify features a robust help center and includes 24/7 phone and live chat support. Amazon‘s help center is limited and primarily consists of an overview of the basics, while Shopify provides more advanced information for more advanced users.

While Amazon offers a host of features, it doesn’t allow you to customize your domain or URL. This is a major disadvantage for those looking to set up an online business. Shopify, on the other hand, offers a variety of features that make setting up a store easier. For example, if you have trouble setting up your shop, you can use Shopify’s dashboard to manage the inventory.

Search engine optimization

If you’re in the market for a new eCommerce platform, there are a few factors to consider. First, you need to consider the SEO aspects of the platform. As a seller, you’ll need to make sure that your products are visible and easily found by shoppers. Amazon has its own algorithm and you’ll need to follow a strategy to increase visibility and rank well. This strategy will include product listing optimization, optimized images, and paid ads.

In addition to the search engine optimization aspect, Amazon provides a range of features that support product listing optimization. For example, the “A+ Content” feature is designed to boost a product listing’s visibility through rich content and unique layouts. This can increase conversions, traffic, and sales. However, it requires enrolling your products in the Amazon Brand Registry.