An Amazon badge is one of the ways to increase sales volume on Amazon. There are various kinds of badges on Amazon that serve different purposes. Some of them are long-term, while others are short-term. A discount badge, for example, has no specific requirements, but it can increase conversion rates. Regardless of which type of badge you choose, leveraging your resources and using data is important for success. DataHawk’s market intelligence on Amazon is a great resource for analyzing your competitors’ actions and deciding the best way to proceed.
Red badge
As a full-time employee at Amazon, you might be familiar with the blue badge. This is the official employee ID that indicates your level of responsibility within the company. You may also be familiar with the yellow or white badges, which are issued to vendors working with Amazon’s platform. The red badge is issued to those with 15 years or more of service.
If you have spent five or more years at Amazon, you might be eligible for an Amazon Red badge. This category is open to all employees, but must have joined between 2011 and 2016. Employees who belong to this category may be normal-level workers, senior department officers, and other employee categories. When you become eligible for the badge, you transition from payouts to RSUs.
Amazon also promotes products and services that are eco-friendly. Their Climate Pledge Friendly badge lets you see which items meet specific criteria and are eco-friendly. According to Deloitte, 23% of consumers expect brands to take actions to address climate change. This badge allows you to shop with confidence, knowing that you’re doing your part to protect the environment.
Deal of the day
The Deal of the Day on Amazon is an opportunity for sellers and buyers to grab a bargain. The discount is displayed at the top of a product’s detail page, and a badge that says ‘Deal of the Day’ is placed above the item’s price. It’s a great way to get more attention, but it’s not free. There’s a fee for displaying the badge, so sellers should consider this before implementing it on their listings.
There are several different types of Amazon badges, each serving a different purpose. For example, the Amazon New Release badge is given to new products that have a higher sales velocity for the first 90 days. It is also given to products that have clean listings and have a high best-seller volume.
Limited time deal
An Amazon badge limited time deal is a popular option that allows sellers to highlight discounted products. These badges create a sense of urgency in buyers and encourage them to buy quickly. Listed products with this badge feature a prominent red ribbon next to their listing, alerting customers that they are part of a limited time deal. Getting this badge is easy and free, as you simply create a deal, and Amazon will add the badge to the products under the deal.
The Amazon badge is also displayed on product detail pages and category pages, letting buyers know that they are getting a good deal. In fact, some sellers may even raise the base price of the item to include the discount. The badge allows the seller to catch more eyeballs, which results in increased sales. Sellers can manage this badge using Seller Central, a feature that allows sellers to manage and track ad units on Amazon.
