How to Find Sales Rank on Amazon
There are several factors that can influence your product’s Amazon sales rank. These include visibility, age, and keyword optimization. Knowing how these factors affect your sales rank is crucial for the success of your online business. To learn more about how to find sales rank on Amazon, read this article. It will help you determine how to improve your products’ sales rank.
Product’s Amazon Sales Rank
The product’s Amazon sales rank is a very important metric to track to improve sales. The BSR is determined by comparing a product to its competitors within a category and within sub-categories. The lower the BSR, the better the sales of that product. The BSR represents a product’s position in the list of products in its category, sorted by merchantability. Note that two different products in the same category cannot have the same BSR.
This metric reveals which products have the highest sales volume in a specific category. For example, if your product sells well in the Clothing category, it might have the highest BSR in that category. However, if you sell the same product in a different category, it might have a lower BSR, but still sell as well. Another important factor in Amazon product research is the monthly sales volume of a product on the platform. This metric is particularly important for Private Label and Arbitrage sellers.
Influence of product visibility
Depending on the category you’re selling on, the visibility of your products can have a big impact on your sales rank. The algorithm used by Amazon to determine your rank takes this factor into consideration. Products with lots of visibility tend to rank higher than those with poor visibility. However, not all visibility means increased sales. There are many factors that determine the visibility of your products.
To increase visibility, you need to make your products stand out. Using Where to Buy technology to highlight stockists can help your products appear more prominently in search results. This will improve your users’ experience while shopping on Amazon. You can also use affiliate programmes to promote your products.
Influence of older sales
There are many factors that influence an Amazon sales rank, but the most important is the volume of sales. If you sold more items than your competition in the last 24 hours, your ranking would have a significantly higher percentage. However, if you didn’t sell any products at all over that time, you would see your rank fall significantly over the next several weeks.
Obviously, older sales don’t count as much as recent sales, but Amazon also considers their historical performance. This means that older products are likely to be outranked by newer ones. However, newer products are more likely to perform better, which is why you shouldn’t put too much stock in the sales rank of an older product.
Influence of keyword optimization
Increasing your product’s search engine visibility is an important part of improving your Amazon sales rank. To do so, you must add as many relevant keywords as possible to your product’s listing. Amazon’s algorithm will then determine how relevant your product is to the searcher’s needs, and rank it accordingly. Your product’s listing will also help it get higher search engine ranking than competitors’ listings. Several factors affect this ranking: sales, keyword performance, and ratings and reviews. The higher your Amazon rank, the more likely customers are to purchase your product.
Your product must be priced competitively. While you should always aim to provide the lowest price possible, you should also consider other factors, such as reviews, quality, and your Unique Selling Proposition. In addition to the keywords you use in your product listing, it’s also worth focusing on external traffic, which refers to customers who come to Amazon via other sites. By implementing these SEO strategies, you’ll be able to increase your sales and click-through rates.
How to Find Best Seller Rank on Amazon
If you want to sell products on Amazon and get higher sales, you need to know how to find the Best Sellers Rank for each product. You can find the Best Sellers Rank for each product under the Product Information section on the product page. You can then optimize your product listing to increase its visibility and sales.
Product images help sell your product
Product images are important to the success of your product listing. You need to take high-quality photos to attract potential buyers. Amazon allows up to nine images per product listing. It is best to use images that represent your product in all angles. The primary image should show the product from a front view without packaging. It should be larger and clearer than the secondary images. The secondary images can include action shots of your product.
When creating your product images for Amazon, keep in mind the guidelines for the use of Amazon trademarks and logos. For example, do not include images of Amazon badges, such as “Amazon’s Choice,” “Works with Amazon Alexa,” or “Best Seller” or “Top Seller.” Also, don’t use blurry or pixelated images that have jagged edges. The image should also not fill up more than 85% of the frame.
Product video helps sell your product
A product video is a great way to increase sales and build trust with consumers. The right video can promote your product in an authentic way and can boost your Amazon sales instantly. When creating a product video, make sure to adhere to Amazon’s guidelines and make it look professional. Moreover, you should include reviews from real consumers to make your product more appealing.
A product video will also help you answer customer questions, which is very beneficial to your sales. For example, if you sell a noise-canceling headphone, you can make a video that explains the features and benefits of the product in a simple and easy-to-understand way. Additionally, you can show your product’s production process to give buyers a better idea of how the product will be made. This is especially important if you sell products that are explicitly made from specific materials.
Good product descriptions help sell your product
When writing your product description for Amazon, keep these three tips in mind: Keep the description short, to the point, and easy to read. Potential customers will be turned off by paragraphs of text that are hard to skim. Use bullet points to break up the text and present essential information in a concise manner.
A well-written product description will increase your product’s visibility and help you sell it. Amazon is very particular about this and will promote listings that include an attractive product image, clear and informative description, and a compelling title that clearly reflects the product’s offer. This will help your eCommerce business attract more visitors and build brand loyalty. Ultimately, a good product description will convince customers to buy from you.
Amazon’s algorithm determines sales rank
Amazon’s algorithms take a number of factors into consideration when determining your sales rank. These factors include paid sales, Kindle Unlimited borrows, and the number of days your book has been available for sale. Understanding how these factors impact your sales rank can help you optimize your book’s visibility on Amazon.
Using Amazon’s sales rank as a guideline is a good idea, but you must understand that this ranking is based on past sales data and cannot be relied on for future sales. To find out your sales rank, go to the detail page of any product and scroll down.
No Sales Rank on Amazon? Use ProfitGuru to Boost Your Sales
If you have no sales rank on Amazon, you may not want to worry. There are several things you can do to boost your sales. You can use a product review system, improve your pricing, and use keywords to boost your product’s visibility. However, you should never ignore other factors that will affect your sales rank.
ProfitGuru
There are several reasons why a seller might want to use ProfitGuru. For one, it helps them to find suppliers that can provide a wide range of products. ProfitGuru can also help them figure out how much each product will sell for each month. It does this by taking into account the size, price and other fees associated with each product.
Another reason to use ProfitGuru is that it’s fast and has lots of filter and sorting options. This tool also helps you find products with low competition. It will tell you how many sellers are selling a particular product. This tool will also allow you to add additional team members in the future.
Another reason to use ProfitGuru is that it provides free sales rank charts for many products on Amazon. They also provide historical sales rank data. This information can be extremely helpful when determining the profitability of a private label product. If you’re not sure of the sales potential of a particular product, an Amazon sales rank chart can help you make an educated decision about whether or not it’s worth the effort.
Launching a New Product on Amazon
If you’re a new product seller, you know that Amazon is a tough place to compete. The platform’s saturated marketplace can make it hard to generate sales, even if you have a great product.
Fortunately, there are ways to launch your product successfully on Amazon. These strategies will help you rank high and generate initial sales.
Viral Launch
Launching a new product on amazon is one of the biggest challenges faced by every Amazon seller. The process has changed over time, but it is still very important to have a strong launch strategy for your product.
The first step is to do a product discovery. This is a great way to get insights on products that are selling well and are worth investing in.
It also allows you to see historical trends, monthly sales, revenue, and number of sales for a product.
Another great feature is the keyword research tool. It helps you find the keywords that are relevant to your product and are highly searched on Amazon.
Viral Launch is a powerful tool that helps you keep an eye on your competition, spot opportunities, and track the progress of your business. It also offers Listing Optimization Services that boost your product’s rank on the search pages based on in-depth keyword, market, and product research.
Email Marketing
Email marketing is one of the most effective ways to promote a product and get it in front of customers. It’s also a great way to nurture leads and increase conversions.
Emails can be sent to new or existing subscribers and include newsletters, promotions, or other promotional information. These can be personalized to meet customer demographics and interest.
The key to successful email campaigns is design, content, and deliverability. These factors can be improved by utilizing best practices and keeping track of your emails’ KPIs.
Ensure that your product descriptions contain all the essential details buyers expect. This includes important specifications such as dimensions, battery size, and safety precautions.
Launching a new product on Amazon requires a strong advertising plan and an efficient SEO strategy to drive organic search traffic to your listing. Without this, you won’t be able to push sales velocity and improve your rankings.
You’ll need to create packaging inserts that encourage shoppers to leave a review. You can do this by offering them an unexpected value like a freebie, discount for their next purchase order, or valuable information/online resources that complement your product.
Facebook Groups
Creating a Facebook group for your business is one of the best ways to attract targeted customers and boost sales. These groups are also great for getting product reviews and promoting discounts on your new products.
There are many Amazon review groups available on Facebook that offer free or discounted products to members in exchange for reviews. This practice is illegal, and Amazon has taken steps to shut these groups down.
A lot of businesses and even some individuals fail to realize that Facebook review groups can be a huge benefit for your business and its target audience.
If you want to launch a new product on Amazon, a Facebook group is a great place to start. You can find relevant groups based on the niche or hobby of your target audience and promote your new product through these groups.
Another helpful Facebook group is Unstoppable FBA – Marketing Hacks for Amazon Sellers, which is a free community of top-selling Amazon entrepreneurs and experts. You can ask questions about FBA, marketing, sourcing products, and more.
PPC Campaigns
If you’re a new seller, Amazon PPC is a great way to get your product in front of potential customers. It’s also a great way to build brand awareness and improve your organic rankings.
The first step in an Amazon PPC campaign is to set up your keywords. You can do this manually or automatically.
A good keyword list will include both generic and niche terms related to your product. You can also use negative targeting if you want to exclude certain search terms.
Once your keywords are set up, you’ll need to create your ads. There are three ad types on Amazon: Sponsored Products, Sponsored Brands, and Headline Search Ads.
Sponsored Product Ads are the most common ad type for Amazon sellers. They appear in search results and on product details pages. Clicking on the ad will take you to a specific listing.
How to Create Videos for Your Amazon Products
Videos for your Amazon products are a great way to boost sales and increase conversions. They can also help you build trust with your customers.
To add a video to your Amazon product detail page, go to Seller Central and click Upload & Manage Videos. Then, select your video file and enter a title, thumbnail, and associated ASINs.
Best Amazon Product Videos
Product videos on Amazon are an excellent way to get customers engaged with your products. They’re also an effective tool for boosting conversions and increasing sales.
In addition, product videos improve your listings’ SEO and drive more traffic to your site. However, you should be careful when creating a product video for Amazon.
For starters, you should make sure your video complies with the Amazon content policy. That means it must be in English, the person uploading it should be the brand owner of the products being shown, and it must not contain any defamatory statements.
It should be no longer than a minute, and it should include the product’s name, features, benefits, and use. In addition, you should add social proof, like customer reviews, if you have them available.
Amazon Seller Videos
Video marketing is one of the best ways to attract customers to your Amazon products. Videos have a higher retention rate than text-based content, and are highly popular with consumers of all ages.
When you upload a video on your Amazon listing, make sure to follow all the guidelines set by Amazon. This will help ensure your video is approved and visible on the product detail page.
Creating a product video for your listing is easy to do. You just need a high-quality video file (under 5 GB) and the appropriate Amazon permissions.
The first step is to log into Seller Central. Go to Inventory, and click “Upload & Manage Videos.”
Next, upload the video you want to add to your listing. Give it a title, and choose which related ASINs you want to include.
The last step is to submit it to Amazon for approval. It can take up to 72 hours for the video to appear on your product page.
Amazon Product Video Guidelines
Video is one of the most effective ways to drive product sales on Amazon. However, it’s important to create videos that comply with the company’s guidelines.
For example, don’t use derogatory language about competitors or show any external contact information that will lead a visitor away from the site. Instead, present facts about your product that demonstrate its superiority over the competition.
The video should be in English and all claims must be backed up by evidence. It must also not include any prices, promotions, discount claims, or time-sensitive information.
The video must not be too long, as Amazon will not approve it if the length exceeds 60 seconds. It should also be in a 16:9 aspect ratio and have a resolution of 1280 x 720 pixels.
How to Upload Video on Amazon Listing
Product videos are a great way to increase your sales on Amazon. They can help you tell your brand story, explain your product, and show customers how to use your product.
Adding a video to your Amazon product listing is easy. You simply need to be a registered seller and have a good feedback rating.
Before you begin, make sure you’re familiar with Amazon’s content policy and creative acceptance policies. These policies outline what you can and cannot include in your video, as well as other important considerations.
To upload your video, go to your product’s detail page and click “Add Video.” Next, enter a title and a thumbnail image (if you choose to do so). You also need to add the ASINs for the products where the video will appear.
Finally, your video should be a minimum of 15 seconds. This length is ideal because human attention spans are short and your goal is to catch viewers’ eyes and get them to buy.
Amazon Loans – What is Amazon Lending?
Amazon lending is a type of funding available to qualifying sellers. These loans are a great way to get extra cash to grow your business.
But before you apply, be sure to consider the pros and cons of this option. These loans come with a wide range of fees that can stymie your growth.
Eligibility
If you have an active Amazon seller account, you can apply for a loan through the Amazon Lending program. However, you must receive an invitation to participate in the program before you can apply.
The process is fairly simple and requires minimal paperwork compared to other small business loans. Since the loan is based on your sales performance, Amazon doesn’t require you to provide extensive documentation like financial profiles and tax returns.
You’ll be able to borrow anywhere from $1,000 to $750,000 with repayment terms of up to 12 months. Payments will automatically be deducted from your seller account each month until you repay the full loan amount.
In the end, this is a great option for Amazon sellers who need financing to grow their businesses. But it’s important to weigh the pros and cons before making any decisions. It’s also a good idea to compare the cost and monthly payments with other lenders before signing up.
Benefits
Amazon Lending is an invitation-only program that pre-selects specific sellers based on their sales volume and other metrics to provide them with a business loan amount. Sellers can then accept or decline this offer via the Amazon Seller Central portal.
The application process is fast and easy. All sellers need to do is tick off the boxes for their eligibility based on their sales and performance, as well as a few other metrics.
One of the biggest benefits of Amazon Lending is that it’s free of many of the fees associated with traditional financing. These include origination fees, application fees, closing fees, and prepayment penalty fees.
However, it’s important to remember that Amazon Lending isn’t a perfect fit for every small business. While the company offers competitive rates and fees, there may be other funding options that make more sense for your business.
Taking out an Amazon loan is a good idea for qualified sellers with strong sales on the platform. But be sure to monitor your monthly progress and verify that the automatic deductions on your account fully repay the loan amount each month.
Requirements
Amazon loans are a form of inventory financing that allow sellers to borrow money for products they plan to sell on the Amazon marketplace. This can be an ideal solution for those who need to keep their inventory replenished so that they remain in stock on the marketplace.
However, it is important to keep in mind that Amazon will deduct a fixed monthly amount from your Seller Account. This will eat away at your business’s sales, making it harder to make the repayments on time.
In addition, because the funds you receive can only be used for product purchases on Amazon, you will be relying on the platform more than ever before. This can be a big problem if you are planning to expand your business outside of the Amazon marketplace.
Reviews
Amazon Lending is a small business loan program that pre-selects specific third party sellers based on a variety of factors, including sales volume and history. Once a company is identified, Amazon creates a loan offer for a set dollar amount and invites the seller to accept it.
The program is designed to help Amazon sellers improve cash flow, purchase inventory, and cover marketing expenses. The funds are not meant to be used for other purposes, such as paying rent or refinancing a vehicle.
Like many loans, Amazon Lending has its own terms and conditions, which include fixed monthly repayments. These repayments are automatically deducted from your Amazon Seller Account.
How to Rank on Amazon 2021
As a seller, you have to know how to get the most out of Amazon. There are several factors that you can take advantage of to make your listing stand out. These include Keywords, Enhanced content, Backend information, and Brand Registry. Following these steps can help you increase your sales and get higher rankings in Amazon.
Keywords
There are a few things you can do to improve your Amazon listing. For starters, make sure that all your keywords are relevant and high in volume. The best way to do this is by using the autocomplete feature on Amazon. This feature allows you to search for many different combinations and offers suggestions based on the searches of other Amazon users.
Enhanced content
Using Amazon‘s Enhanced Content service can help increase your sales three to ten percent, while lowering the cost of advertising and boosting conversion rate. It can also help you create a unique brand experience for your buyers by displaying your product’s features and highlighting a lifestyle or brand connected to it.
Backend information
If you want to get a good rank on Amazon, you should pay attention to backend information. Keywords you use in your backend should be relevant to your product. This will help you to appear in search results for the right keywords. But you should make sure you follow Amazon guidelines to avoid penalties. Once you have a good list of backend keywords, it is time to implement them.
Brand Registry
Amazon’s Brand Registry is a great way to make your product more visible to shoppers. By registering your brand, you can control the content on your product listings. This will increase SEO and generate traffic for your product. However, you must make sure you register your brand with Amazon to enjoy all the benefits.
Click-through rate
Amazon has changed their algorithm to measure how likely consumers are to buy your products, so there are new guidelines you need to follow. The first step is to optimize your listing, using relevant keywords. Another important aspect is to create an enticing product image. These two factors can help you increase your ranking and increase sales.
Product page conversion rate
Amazon uses many metrics to measure the popularity of your products, including your product page conversion rate. It also takes into account your listing’s performance attributes, such as pricing and product reviews. By optimizing your product pages, you can boost your conversion rate with ease. One of the most important factors is relevance, which tells the A9 algorithm when to consider your product page.
SEO factors
There are a number of factors you can focus on in order to improve your page’s visibility and ranking on Amazon. One of these factors is page speed. The purpose of the core web vitals factor is to reward sites that provide a fast and smooth user experience. It also rewards sites that have good visual stability and interactivity. These factors can be improved by removing rendering-blocking resources and optimizing server response times.
What Does Sales Rank on Amazon Mean?
If you’re looking to sell your products on Amazon, you’ve probably wondered what your sales rank means. These rankings are updated every day. They may be the same as one day ago or the same as the next, and can change quickly. The ranking is like a report card that changes according to how your inventory is managed.
They are like a report card
A sales rank on Amazon is a numerical score that represents your product’s performance within a category. As you sell more products, you get a higher sales rank. You can find your sales rank in several places, including under “Product Information,” “Additional Information,” and “Achievement.” Sometimes you’ll see more than one ranking for the same product, depending on the category.
The sales rank is calculated based on a variety of factors, including the number of sales and reviews the product has received. The most recent sales tend to be more important than those that were made months or years ago. As a result, a product with a high sales rank on one category may be lower than a similar product in a different category.
They can change quickly
Amazon’s sales rank is subject to change quickly. The fact that millions of products are sold on the platform means that the ranking is constantly in flux. Nevertheless, the sales rank gives sellers an idea of how their products compare to others within their category. As the sales rank is a relative number, it is important to remember that ranking at 5,000 in February 2020 will mean something entirely different when COVID-19 changes the economy.
The best way to stay one step ahead of your competitors is to increase your sales volume. Amazon’s ranking updates hourly, but if you only sell a few copies of your book, your rank may remain at the same height throughout the day. This is the case if 70 people buy the same book on the same day.
They are influenced by inventory management
Proper inventory management is an important factor to consider when selling on Amazon. The company wants to ensure that all its sellers have products available for sale. When a product is out of stock, it won’t be displayed in the search results. In addition, sellers who fail to keep their products in stock are often penalized by Amazon with increased storage fees and short-term storage fees. Luckily, there are several ways to optimize your inventory management and improve your sales rank on Amazon.
The first way to increase sales is to monitor your inventory. While you may not be able to control your inventory in real time, the process can help you track your inventory and estimate your potential monthly sales. For example, if you have a Best Sellers Rank of 1500, that will equate to approximately 700 transactions a month. This metric can help you plan your inventory management strategy accordingly and avoid any situation where you’re running out of inventory. By adjusting your prices, slowing down sales, and reducing advertising campaigns, you can keep your inventory levels in check. This way, your loyal customers will still purchase from you. However, it will be harder to attract new shoppers.
They are based on sales numbers
There are a few ways you can improve your sales rank on Amazon. Amazon calculates sales rank by looking at the number of sales for a product and its subcategory. Amazon also weighs purchases more heavily for more recent purchases than for older ones. This means that a sale that happened six days ago will not be worth as much as one that happened just a minute ago. That means that Product B will have a higher sales rank than Product A.
Besides sales numbers, Amazon also uses its own algorithms to rank products. The algorithm used to determine sales rank is closely guarded by Jeff Bezos. That means nobody knows exactly how accurate the rankings are. Amazon staffers acknowledge that the system is not perfect.
How to Improve Sales Rank on Amazon
If you want to improve your sales rank on Amazon, there are some steps you need to take. First, improve the quality of your listings. Use the Semrush Listing Quality Check tool to find out where you can improve. Also, make sure your selling history is positive. This is critical if you hope to see consistent growth. Another key to sales success is delivering quality products on time and keeping your customers happy.
Backend keywords
If you want to improve your product’s visibility on Amazon, you need to optimize your backend keywords. Backend keywords help Amazon index your product page for relevant searches, which in turn increases visibility and conversions. When using backend keywords, you should avoid keyword stuffing, which lowers your credibility, readability, and click-through rate.
The backend keywords you use in your listing should be relevant to your products. These keywords help Amazon’s A10 algorithm find your product more efficiently. They also increase the conversion rates of your listings.
Product reviews
Consumers are more likely to buy your products if they have received a high number of product reviews. This in turn can increase your sales and your brand’s visibility. In addition to product reviews, you can promote your product regularly. This can help you improve your sales rank on Amazon by increasing your visibility. You can also hold limited-time sales events. However, it’s important to keep in mind that these sales events can only increase your sales for a limited time.
The Amazon Feedback Email feature enables you to target previous customers. These emails can be sent to previous customers, allowing them to leave reviews on your products. This white hat method helps you build your brand and increase sales.
Sponsored product ads
Sponsored Product Ads (SPA) are an effective method to boost your sales rank on Amazon. These ads are created using targeted keywords and products. They appear above and to the right of organic listing results and are labelled as “Sponsored”. These ads are extremely valuable and can help you drive traffic to your product page.
The number of clicks on your product listing is a key factor in your overall performance on Amazon. In fact, research shows that 35% of consumers click on the first product listed on a search page. Furthermore, 64% of clicks go to the top three products. So, how do you get to the top? Amazon Sponsored Products ads are an excellent way to get your product listed on the first page of search results. And they are particularly beneficial for new sellers and those who want to improve their rankings.
Pricing
The first step in improving your sales rank on Amazon is to increase the amount of traffic to your store. Remember, this is not an overnight process. No product can jump to Rank #1 overnight. Moreover, it is necessary to test different strategies to improve your sales rank. Once you’ve mastered the basics, you can use the more advanced techniques to gain a higher sales rank.
It’s important to understand the algorithm behind Amazon’s A9 ranking system, which takes into account the competition and the conversion rate of products. For instance, if your product is more expensive than your competitors, Amazon will automatically rank it lower. This is because users want to find the best possible deal and will opt for a cheaper product.
Order defect rate
An effective way to improve your sales rank on Amazon is to reduce your Order Defect Rate (ODR). The higher your ODR, the more likely your account will be suspended or terminated. Amazon suspends account credentials when the ODR exceeds 1%. In addition to suspending your account, it will limit your selling privileges, prevent you from making new offers, and give you 17 days to respond to the suspension.
One of the most important factors influencing the Order Defect Rate is the negative feedback rate. As a seller, it is critical to resolve any negative issues as soon as possible. Another factor is credit card chargebacks. These can damage your reputation and negatively impact your Amazon order defect rate. You should also pay attention to A to Z guarantee claims. A to Z guarantee claims is an Amazon guarantee that allows buyers to get a refund if their purchases are not satisfactory.
What Is Search Frequency Rank (SFR) and Click Share on Amazon?
If you are wondering how to increase your conversion rate, you must know about Search Frequency Rank (SFR) and Click Share. Knowing these two metrics can help you choose keywords and build strong campaigns. Click Share is Amazon’s measure of the frequency of a keyword’s appearance in a search. It’s calculated by dividing the number of times that a particular keyword was clicked by people looking for your product.
Relevancy
One of the most important factors in determining the relevancy of your product on Amazon is the search frequency rank. You can determine this by using the search bar on Amazon. When you click on the search bar, your search terms will be displayed in order of relevance. The higher your search frequency rank, the more relevant your product will be to your targeted customers.
To use search frequency rank, you need to have a good understanding of the terms that your customers are searching for. It is important to remember that a search term that ranks first has been searched more often than a search term that ranks third. In the past, Amazon did not provide this data and it was only possible to estimate the volume of searches using PPC campaigns.
Click-through rate
The Click-Through Rate (CTR) of an ASIN shows you how often that ASIN has been clicked on Amazon. This is a useful metric to monitor if you want to make your campaigns more effective. To calculate your CTR, you need to know the frequency of search terms that your target customers are using to find your product. Then, divide that number by two to get the total number of clicks for that ASIN.
In addition, this tool gives you insight into what keywords your potential customers are typing into the Amazon search bar to find your product. This can help you optimize your keywords and increase your conversion rates. Search terms that are popular with Amazon customers tend to rank high on the SERPs, and if your product has a high CTR, you can dominate your niche with just one keyword campaign.
Conversion share
Conversion share on Amazon is a metric you can use to measure the impact of your marketing efforts. It is calculated by dividing the number of times a certain search term is clicked by the number of times a product has actually been bought. This can help you choose the best keywords and create campaigns that convert well.
Amazon’s search data provides information on conversion share, click share, and total number of orders. This data is available in CSV and Excel formats for easy download and further analysis.