Sponsored Ads: Sponsored ads are pay-per-click advertisements that appear in Amazon search results. They allow sellers to reach a wider audience and increase visibility for their products.

Search Volume: Search volume refers to the number of times a keyword is searched for on Amazon. High search volume keywords are typically more competitive, so optimizing for these keywords can help increase visibility and sales.

Purchase Volume: Purchase volume refers to the number of sales made for a particular keyword. Understanding purchase volume for a keyword can help sellers make informed decisions about which products to focus on and how to optimize their listings.

Number of Competitors: The number of competitors refers to the number of other sellers who are advertising for the same keyword. A higher number of competitors can indicate a more competitive market, so sellers may need to adjust their strategies in order to stand out.