How to Rank Listings with Variations?

ZonSpeed Documentation

How to Rank Listings with Variations?

  1. Prior to splitting variations, it is important to test the keywords for their success rate. If all variations have low or no success rate, it may be beneficial to split the variation, with no parent associated, and rank that ASIN individually.
  2. If you choose not to split variations, it is recommended to test all variations first with the keyword. If this approach is not successful, a Booster Link may be utilized.
  3. If the keyword has not ranked within 3-5 days, it is advisable to temporarily halt the efforts for 2 days and then boost with additional Rank Juice the following day. For UK marketplace, an additional 1000 Rank Juice should be added to the original keyword.
  4. If this approach is still not effective, two more related keywords may be added and lower Rank Juice utilized to boost the ranking.
  5. It is important to note that splitting variations and adding them back under the parent ASIN may result in a decrease in rankings.
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Updated on January 25, 2023

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