How to Use Amazon URLs to Boost Product Ranking

Amazon URLs can be very effective for boosting product ranking, especially when you target a keyword. A Super URL provides Amazon with the necessary information and brings a customer directly to your product listing. It also helps in retargeting, which is a process of driving traffic to your Amazon page from external sources.

Canonical URLs

Amazon canonical URLs are a great way to maximize the visibility of your product in search engines. According to Amazon, one quarter of all Amazon traffic comes from search engines, so it’s important to take advantage of the ability to create a URL that contains your target keywords. The key to getting the best possible canonical URL is to use a combination of long-tail and short-form keywords.

Canonical Amazon URLs are similar to typical SEO URLs. When you want to get the most traffic from Amazon, use a URL that includes at least five of the five keywords that are most important to your product. Amazon will automatically add those keywords to your canonical URL based on the keywords found on your product page.

2-Step URLs

Amazon 2-Step URLs are a great way to increase your organic ranking and boost your sales volume. They lead shoppers to your brand’s product page, where they can choose the product they want. The URL has a unique timestamp, so Amazon can attribute its popularity to a keyword.

You can use two different types of 2-Step URLs for your products. A first type relates to searches with a single ASIN, while the second type focuses on product search results. This is useful when you’re running a sale and want to direct buyers to products on discount. In addition, you can use 2-Step URLs in email newsletters and Facebook and Google ads to direct buyers to your products.

Hidden Keywords

Whether you sell products directly from Amazon or through a third-party seller, you’ve probably heard about the importance of listing optimization. You may have worked to optimize your product’s title, features, and description. But did you know that you can also boost your discoverability by adding hidden keywords? This is a key way to make your products more visible to shoppers and cast a wide net for searches.

When a customer lands on a product page through Amazon’s search engine and clicks through to purchase it, they’re giving your product a boost in the ranking algorithm. When they click through, the Amazon algorithm credits the product with the keyword used to search for it.

Field-ASIN

Field-ASIN Amazon urls were created with Helium 10 Gems and were previously referred to as “2-Step via Brand URLs.” While many of the articles and knowledge base articles still refer to these URLs, they no longer work. Fortunately, Helium has since updated its knowledge base to remove them.

Using ASINs to identify products is extremely important for Amazon sellers. They help buyers better identify your products in search results, while providing a streamlined shopping experience. It’s also important to use the correct ASIN in all of your listings. Using the wrong ASIN can lead to inaccurate listings, which customers may not like.

eBay Vs Amazon – Which Marketplace is Better For You?

If you’re a seller, you may be wondering which marketplace is better for you: eBay or Amazon. While both of these platforms are very popular, eBay is far less competitive than Amazon, which makes it a more viable choice for many sellers. Both websites make business-to-business and consumer-to-consumer sales. Founded in 1995 by Pierre Omidyar, eBay quickly became one of the most prominent success stories of the dot-com bubble. As of 2022, it has operations in 32 countries.

eBay is less crowded than Amazon

Both Amazon and eBay are popular online marketplaces, but they serve different purposes. Amazon attracts a larger audience and provides a variety of advertising tools. eBay, on the other hand, is less crowded, making it easier to find a niche and sell internationally. This makes the marketplace more popular with smaller businesses.

There are a number of reasons why eBay is less crowded than Amazon. Unlike Amazon, eBay sellers are not subject to the same regulations as Amazon sellers. For example, eBay sellers can mark “no returns” on their listings, which means buyers have no recourse if they receive a product that does not meet expectations. Unfortunately, this can destroy a business.

It has lower fees

Besides having lower fees than Amazon, eBay also has many other advantages that make selling on eBay a better option. These advantages include a low starting fee and easy signup, less competition and lower costs. However, there are some things to remember when selling on eBay. You may want to look at the terms and conditions to make sure that the site is right for your business.

In addition to the fees listed above, Amazon also has a referral fee for each item sold. This fee is a percentage of the total sale price, excluding sales tax. The fee can range from 6% for personal computers to 45% for Amazon device accessories. Regardless of the category of your products, it is important to consider the fees before making a decision.

It offers free shipping

Free shipping has become a popular way for retailers to attract and retain customers. While many retailers offer free shipping on purchases over $50, others are more conservative. Many online retailers offer free shipping when you purchase a certain amount of goods. For example, DTC cookware brand Great Jones offers free shipping when you spend $100 or more.

Free shipping is offered by many online stores during special events or holiday sales. You can use a site such as RetailMeNot or Rakuten to find these special offers. For Sephora, you can get up to 3% cash back with an Rakuten account. You can also opt for free in-store pickup at many retailers.

It has better buyer trust

eBay has long been a trusted website, but recent changes have weakened this trust. Currently, anyone can sell on eBay, making it difficult for consumers to have confidence in sellers. Also, the eBay policy of returning items after purchase has resulted in less buyer satisfaction. This has led to many consumers turning to Amazon as a shopping option.

While eBay is cheaper and more user-friendly, Amazon’s audience is much bigger, and their customer service department is dedicated to helping people solve their problems. Plus, Amazon offers a better shopping experience, thanks to its massive product exposure and dedicated Prime members.

How to Use Amazon Attribution to Track Your Off-Amazon Marketing Efforts

To maximize sales and customer experience, Amazon optimizes product listings to highlight the best products. Relevancy and conversion are significant ranking factors. External traffic also influences organic ranking. Sellers can take advantage of Amazon Attribution (Beta) if their brand is registered in Brand Registry. The process involves registering as a vendor and then accessing an API and Attribution console. Pattern is a helpful resource to get started.

Off-Amazon marketing

One of the best ways to understand how well your off-Amazon marketing efforts are working is to measure the number of conversions that are attributed to these campaigns. Amazon has implemented a feature called Amazon Attribution, which can help you track the performance of off-Amazon marketing campaigns. This tool can be used by brands to analyze their off-Amazon marketing efforts and make decisions based on the results.

Amazon Attribution is an online tool that lets you track the customer journey from off-Amazon marketing channels to the actual sales that are attributed to the originating marketing campaign. It also helps advertisers optimize their campaigns and boost sales. It is still in beta, but it already helps brands and advertisers identify which marketing channels are effective and which ones are not.

Sponsored Display

Sponsored Display ads appear on the homepage, product detail pages, search results, and on Twitch. Sellers bid the maximum amount they are willing to pay for each ad click, and can also retarget customers who have previously viewed a listing. In addition to being a powerful marketing tool, Amazon attribution for Sponsored Display ads also allows advertisers to track metrics that show the effectiveness of their ads.

Unlike PPC ads, Sponsored Display ads don’t target keywords but instead target the interests and behaviors of the audience. Amazon attribution for Sponsored Display ads enables advertisers to track the performance of their ads based on how well they are targeting specific audiences, and whether or not they are relevant to a specific product category.

Sponsored Links

To track your link’s performance, you can use the Amazon Attribution dashboard. This tool allows you to see how many clicks your link has generated, and whether it has led to sales or conversions. It will update immediately if you have received clicks, and it will update every 48-72 hours for the remaining metrics.

Although you can get an accurate view of your on-Amazon performance through Amazon Attribution, it is not real-time. You’ll find that metrics update at different times depending on your source (such as Facebook or the Amazon Shopping app). In addition, your campaign window will be 14 days long. This may not be ideal for every type of ad, but it can be a good choice if you want to boost your conversions.

Promotional codes

Amazon promotional codes are coupons you can use to get a discount on your next purchase. It’s simple, but you must remember that some coupons are only valid for a certain amount of time. To make sure that you don’t miss out on a code, check the Amazon homepage for available coupons. Look for links at the top of the page that let you search by department or category. There’s also a section that lets you find special offers, which often require the use of an Amazon discount code.

If an Amazon promotional code is not working, check to make sure the format is correct. If the format is correct, copy the code and paste it into the proper box. If it doesn’t work, try a different product or a different code. If you still can’t get your desired discount, contact customer service.

PPC Amazon – How to Optimize Your Amazon PPC Campaign

There are a lot of things to consider when it comes to Amazon PPC. Developing an effective plan for this type of advertising can take a lot of time. And a lot of research has to go into it. That’s why many brands hire someone to handle this for them. Here are a few of those things.

Cost-per-click (CPC)

Cost-per-click (CPC) is an important metric to track when it comes to advertising on Amazon. It is an indicator of how effective your ad is in increasing your sales. This figure can vary considerably, but it usually is below $0.80. In order to maximize your revenue, your ad should have a high CPC, but a low CTR may also be a sign that your listing is lacking in quality.

Amazon’s CPC will depend on what type of product you sell. For example, if you sell electronics, you will want to focus on promoting products that are in high demand. When people search for a specific product, you want to be able to appear on the first or second page of search results. However, if your product is not a household name, you’ll face competition from tens to hundreds of competitors. These competitors may choose to invest in Amazon PPC and take customers away from your organic listings.

Exact match targeting

The exact match keyword match type is the strictest of all the match types in Amazon advertising. It excludes other keywords to narrow the field of potential customers and lower the amount of people who see your ad. While finding the best keywords for exactness is time-consuming, when done correctly, exact match targeting can result in high-quality traffic for your products.

You can refine your keywords with Amazon’s Brand Analytics. This software is free to download and includes a free eBook on Amazon keyword research. It provides you with the context of search queries for products and brands, and also allows you to refine negative keywords. Using negative keywords will prevent your ads from showing for close versions of search phrases or slight misspellings of keywords.

Dynamic bidding

Amazon dynamic bidding is a powerful feature that adjusts the bid for your ad according to the likelihood of a conversion. The bid can be increased to three EUR for the top search result and reduced to zero if there’s little chance of conversion. However, this feature is not intended to replace a sophisticated auto-bidding system.

Before using dynamic bidding, it is important to understand the limitations of the feature. It can limit your budget if your competition is strong in the category. Also, it can be detrimental if your product doesn’t sell. Nevertheless, it is a great tool for testing the effectiveness of your PPC strategy. You can use it only if you have enough data and have a solid strategy.

Sponsored Product ads

Sponsored Product ads on Amazon are a great way to promote your product. They appear in multiple places throughout the site and can increase sales by as much as 30%. They can also increase your brand’s exposure and build catalog awareness. However, they must be placed on products that will be eligible to appear in sponsored product ads. Fortunately, Amazon has made it easy to use sponsored product ads.

Sponsored product ads are paid advertisements that appear in search results and product detail pages. These ads are similar to the ones you see on Google, and are keyword-based. You can target customers by bidding against specific keywords that are relevant to your product. You can either choose to bid manually or use a program to do this for you.

Keyword strategy

One of the most important aspects of your PPC Amazon campaign is keyword research. The right keywords can make or break your campaign, and it’s crucial to optimize your campaign on a regular basis. To find the right keywords for your campaign, you can use keyword research tools like Jungle Scout. There’s also a guide on Amazon’s website that will teach you about keyword research.

Amazon’s keyword tool lets you enter keywords and see their suggested bids. The tool can also suggest related keywords. Then, you can add all the keywords at once or separate them into groups based on their relevance. The keywords are also flexible, and you can use them for both broad match and exact match groups.

How to Get Reviews on Amazon

If you’re selling on Amazon and want to get more reviews, you need to do more than just post a link to your product page on the website. You need to encourage any feedback on your product. The best results come from leveraging email marketing to connect with your customers. You can send emails with special promotions, new products, helpful tips, and Amazon reviews. Segmenting your list by known customers who have purchased your product will produce the best results. However, you should avoid sending emails to everyone, as this will lead to high unsubscribe rates.

Review automation tool

FeedbackFive is one of the leading review automation tools available on the market today. The software allows you to schedule the message that is sent out to each customer with the Request a Review button. The automated messages are fully compliant with the Amazon guidelines and have been shown to increase the number of positive reviews by up to 41 percent. FeedbackFive also allows you to customize your messages based on the ASINs or product lines that you sell. It currently supports 16 marketplaces and is used by thousands of Amazon sellers in more than 100 countries. The service offers plans that suit the needs of all businesses, from small-scale startups to large-scale enterprises.

FeedbackWhiz is another excellent review automation tool. Its customizable templates allow you to target new and repeat customers. You can also track the performance of each campaign and see detailed metrics.

Message opt-out policy

Many people do not like receiving unsolicited e-mails from Amazon sellers and buyers. In order to get rid of such emails, Amazon implemented a policy where you can opt out of receiving them from Amazon. You will no longer receive e-mails asking for reviews, shipping information, and other non-critical messages. However, you will still receive critical messages from your seller. The policy also applies to messages about delays and out-of-stock notifications.

The reason for this change is to improve the customer experience. Amazon has a million sellers and customers sending messages to each other. A vast majority of them have not opted out. However, sellers who are receiving fewer reviews may want to test the subject line of their messages. This will ensure that the customer gets the message.

Using social media networks

Social media is a powerful tool for gaining exposure and reviews for your products. It allows customers to interact directly with you, raising questions, concerns, and ideas. By engaging with your customers through social media, you can improve your brand’s customer service and increase your visibility. You can also use social networks to generate buzz about your products and build your brand’s reputation.

Using social media networks to promote your Amazon listings can be a great way to connect with your potential customers and attract new sales. However, you need to make sure you use the right tools and maximize their potential. Facebook has business pages that are ideal for sharing your listings. Remember to include compelling images and descriptions and keep posting frequently. It is also a good idea to join Facebook groups related to your product or service.

Emailing customers

One of the best ways to get reviews on Amazon is to email your customers. While Amazon automatically sends out a generic email asking for feedback, you can personalize your email with a link to leave a review. This will encourage your customers to share their opinions about your product and can increase your seller rating and sales.

Emailing your customers will also increase the likelihood of getting positive reviews. Most people who subscribe to email lists will likely enjoy a product and leave a review. You can also employ some grey-hat strategies to solicit reviews, such as offering a refund via PayPal if a customer doesn’t like the product. In addition to asking customers to leave a review, emailing them will help you build a relationship with them and build trust.

Using Vine

Vine is an app that lets users write reviews about products they receive. These reviews must be posted within 30 days of delivery. When selecting products to review, be sure to select those that you’re interested in. This way, you can skip months of waiting for product delivery. If you choose to leave a review before receiving the product, you can also skip the 30-day waiting period and leave your review right away.

Amazon Vine is a great tool for Amazon sellers who want to boost their sales. Vine reviewers have the potential to reach a vast audience, which helps to increase the average conversion rate. The service is only available for brands registered with Vendor Central.

How to Write a Good Amazon Product Title

When you have a product for sale on Amazon, the title must provide enough information for a potential customer to identify it. This means that it should include the name of the brand and seller, but not all nouns or words should be in capital letters. It should also not include numbers, except for the required punctuation characters like hyphens (-), slashes (/), and ampersands (&). You can also abbreviate a unit of measurement, if you wish.

Product title

The Amazon product title is one of the most important parts of your product’s description. It should convey the most important information about the product to potential customers. When searching for products on Amazon, many people scan through dozens of results in a short time. The more details they can find about a product, the more likely they are to click on it and purchase it. The title should include product features, benefits and use cases to help potential buyers visualize how the product will benefit them.

The Amazon product title should not be more than 80 characters long. It should also not contain subjective or distinctive terms. It should also not contain seller details or guarantee words. In addition, the product title should not include any price information.

Keywords

When writing a title for your Amazon product, you should try to avoid mentioning promotions or other terms that might cause confusion. These terms have little to do with the actual attributes of the product, and will not help you rank well. Instead, focus on the benefits and features of your product. You can capitalize the first letter of each word, but you should avoid using words like “and” and “best” in your title.

Creating an Amazon product title that is optimized for search engine optimization is vital for boosting your rankings and increasing click-through rates. A well-written title contains the main keywords that will make the product more visible. Additionally, the Amazon algorithm matches products based on their titles.

Length

If you want to sell your products on Amazon, it is important to follow some basic rules. First, your title must contain 200 characters or less. In addition, you cannot use ALL CAPS or any other special characters. Your title should also contain numerals and symbols. In addition, the length should be concise.

The character limit for your title on Amazon varies depending on the category and product you are selling. Generally, your title should be no more than 80 characters, but the character limit may be higher for certain categories. To stay within this limit, it is important to use keywords to optimize the title content.

Punctuation

Punctuation is important to make your titles clear. Amazon allows you to use only one space between keywords, but if you use more than one, it can create confusion and distract the consumers. Punctuation can also affect the proper formatting of your Amazon titles. For example, you should use commas in a product title that contains measurements.

Punctuation in Amazon titles should be used sparingly. While it may seem difficult at first, it’s necessary to avoid unnecessary punctuation. Punctuation in the title isn’t as important as commas and capitalization, but it is a common mistake marketers make.

Backend Keyword Research for Amazon

Backend keyword research involves studying your audience and niche, and then creating a list of relevant keywords. The best way to find Amazon backend keywords is with a third-party keyword tool, such as ZonGuru. This tool reverse engineers the backend keywords of your competitors, and is available for both free and paid accounts. You can choose the tool that suits your needs and budget.

LSI keywords

When creating a website, you can use LSI keywords to improve your ranking. Google looks for words that are closely related to your targeted keyword. For example, “apple” may be the word you use to describe a fruit, but it may also be a giant tech company.

LSI keywords can be used anywhere in your website, from the homepage to the footer. They help readers find what they are looking for more quickly. They are also called anchor texts. When used in your content, you can place them in any section, but they should not disrupt the flow of the content. Also, make sure they don’t sound unnatural. LSI keywords can be found easily on Google.

Amazon’s search engine algorithm

Getting higher rankings on Amazon requires a thorough understanding of its search engine algorithm backend. By learning the ins and outs of this backend, you can unlock improved engagement levels, more relevant traffic, and even net new customers. Search engine optimization (SEO) refers to the process of increasing the amount and quality of traffic to a website. Amazon’s search engine is a little different from Google’s, so it’s important to understand how it works.

The first step in improving your listing’s visibility on Amazon is to optimize your keyword usage. Keywords are indexed in the backend and help determine the relevancy of a product. In addition, Amazon has a number of filters for searchers to narrow down the results. These filters include selling rating, product category, brand, shipping method, and color. The color of a product should be included in the copy of your listing so the algorithm will know which color matches the product.

Maximum file size

There are several options available to you to set the maximum file size for your backend. For example, you can set a limit on the size of your images. Ideally, you should limit the size of your images before they’re uploaded. This will help you manage the size of your files more effectively.

If you’re unsure of what limit your server will allow, you can also change it by editing the Upload max filesize constant. You can find this under the Server dropdown. You’ll notice this value is equal to your Upload limit.

Avoiding common misspellings in backend keywords

While constructing the backend keywords for your website, make sure that you avoid common misspellings. These commonly used words include translations of important keywords into other widely spoken languages, abbreviations, and synonyms. By avoiding these words, you’ll boost your SEO efforts and increase the visibility of your product.

The English language is filled with difficult-to-spell words. If you’re struggling to figure out which keywords to use, you can find lists of popular misspellings and alternative spellings. These lists are typically industry-specific and can help you identify relevant keywords. Even if you know how to spell a word, you can think of ways to misspell it, so don’t be afraid to get creative.

How to Increase Your Amazon Conversion Rates and Sales Velocity

Using Amazon conversion rates as a benchmark can be helpful for brands looking to improve their eCommerce sales. The benchmark can show how your product compares to those in your category and price range. Average conversion rates on Amazon are between 10 and 15 percent, but it may vary. Listed below are some tips to increase your conversion rate and improve your sales velocity.

Increase your conversion rate

If you are looking to sell more products on Amazon, you need to improve your conversion rate. This will help your business in many different ways. For example, a high conversion rate means that your products are popular, and the algorithms on Amazon reward these products by ranking higher. This in turn means more sales.

Low conversion rates can be caused by several factors, including bids on too general keywords or the wrong keyword. For example, if you are selling a crossbody women’s purse, you should use a more specific keyword such as “women’s purse.” Otherwise, your product will get lost in the sea of other products.

Getting your Amazon conversion rate right can help you increase profits. It can also help you launch new products or hire new team members. Amazon conversion rates can vary from ten to fifteen percent, but if you’re below that, you should take action.

Calculate your conversion rate

A conversion rate is the percentage of clicks that result in a sale on Amazon. This number helps you understand the types of sales you’re generating on Amazon. It’s also a great way to determine if a specific product or service is having issues generating sales. You can find your conversion rate in your Seller Central business report.

While a conversion rate is important, it’s not the only thing to measure. Your product listing has to be appealing to potential customers, as well. The right products can increase your conversion rate, and an excellent listing can help you increase your sales. A high conversion rate will improve your ranking on Amazon and increase your profits. However, not everyone is making it big on Amazon, and not all of them are destined to open their own online store. That’s why it’s important to monitor your Amazon conversion rate closely.

There are a few ways to calculate your Amazon conversion rate. First, determine the number of visitors and sales per ASIN. Then, divide that number by the number of visits. You’ll see a conversion rate in percentage form. Another way to calculate your conversion rate is to divide the number of orders by the number of visits. For example, if you received 300 clicks on your ad and made 10 sales, your CVR would be 10/300 or 3%.

Increase your sales velocity

One of the best ways to increase your Amazon conversion rates and sales velocity is to convince your customers to write reviews. More reviews mean more sales and establish more trust among prospective buyers. Buyers want to see social proof that their purchases will meet their needs. If you can get your customers to write reviews, you will see your conversion rates soar.

The trick to improving your conversion rates is to remember that the more people buy from your products, the better your profit margins. This is the main reason why you should always make sure to keep your prices high. This will make your products more relevant and improve your overall visibility. Besides, Amazon’s A9 algorithm takes conversion rates and sales velocity into account when determining how to rank your product.

In addition to promoting your product, you should also focus on SEO. You should optimize both your on-page and back-end content with keywords. By following the best SEO practices, you can get your products ranked high in Amazon searches.

How to Find the Best Keywords in Amazon

There are several ways to find the best keywords on Amazon. Firstly, you can check the keywords of competitors and use this information to get a better understanding of what your competitors are doing. This will allow you to target specific keywords and direct users to your website. Secondly, you can use competitor terms to get a better idea of what your target customers are searching for. These terms are not general, but rather represent what the average consumer would think of when looking for a product.

Backend keywords

To make the most of your Amazon listings, you should learn about backend keywords. These are search terms that customers type into Amazon to find your product. Amazon has a tool that will identify the most popular search terms, and you can use these terms in your backend keywords. The next step is to learn about Amazon Sponsored Product Ads. These ads are expensive, so you should choose the right keywords to use.

Backend keywords are a great alternative to keyword stuffing. They allow you to include all of your target keywords without cluttering your product listing, and will still give your listing a professional voice. Backend keywords also help your product’s visibility on Amazon by boosting search rankings. The A9 algorithm recognizes these keywords as “signposts” that direct customers to your product.

Product title

When creating a product title on Amazon, it is important to follow certain guidelines. First of all, you need to keep the length of the title to around 200 characters. Also, you should avoid using subjective phrases and special characters. You should stick to these guidelines and avoid using words such as “buy this now” or “free shipping.”

While creating a product title on Amazon, you need to consider the audience. This audience is the ones who are going to buy your product. You should think about what they are searching for and how your product can benefit them.

Product description

Amazon‘s Product Description section is a great place to use your keyword research. You can use up to 2,000 characters to describe your product. As long as you follow the guidelines, you can use a variety of keywords to boost your sales. It’s important to remember that the more relevant keywords you include in your product description, the more likely your customers will be to click on it and buy it.

Providing a thorough and well-written product description is crucial. Studies show that 87% of customers read product descriptions. Providing detailed information can increase your sales, reduce returns and attract positive Amazon reviews. A good product description is an important part of your omnichannel eCommerce strategy and should be tailored to each buyer’s needs and wants.

Bullet points

Bullet points are an important part of your product description, and they will help you get noticed by your target audience. However, when you are writing bullet points, it is important to avoid sounding like advertising. Instead, you should emphasize the unique features of your product and how it stands out from the rest of the competition.

In order to make your bullet points more effective, you should invest time into keyword research. Try to target relevant and top-ranking keywords for your product. This will help your listing to rank high in the Amazon search results. Also, make sure to avoid keyword stuffing. It can reduce the impact of your bullet points.

Brand name

One of the first steps to become a successful Amazon seller is getting your brand name right. Your brand name should be unique and stand out from the crowd. It should be a representation of your philosophy for business. A name that represents your philosophy will increase your chances of being recognized by buyers. Here are some tips to help you choose the right brand name for your Amazon store.

First, you must register your brand name with the Amazon Brand Registry. You can do so by registering your brand and product name. Once you’ve registered your brand, you can prevent counterfeit products and misleading ads. The Brand Registry also prevents other sellers from using your brand to sell low-quality products.